Published on November 12th, 2013 | by Julia Donath

How do your fans interact with your page?

There is another version of this post: German

We have something new. Fanpage Karma always wants page administrators to get to know their fans better. Now we added a new analytic possibility for that: the Fan-Retention.

It’s the goal of every page to reach as many users as possible. Therefore content is created, promotions are invented, pictures are made. Businesses hire social media or community manager to run their profiles on social networks. And the fans pay this effort back using their own currency: likes (great) or shares (even better).

Whom do you reach?

But it is not easy to control who you really reach and how often your fans get to see your content. Are always the same users liking your posts or do you manage to reach also fans who are rather cheap with their likes?

The more often a new fan shares your content the better. That means your content reaches completely new areas of users you didn’t reach before.

Fan-Retention

All that you can check with our tool from now on. The “Fan-Retention” shows, how often fans interact with a page.

We checked that as an example with the page of The New York Times. In the past 90 days 80% of the users who interacted did this just once. And 1.4% even more than ten times.

You find the “Fan-Retention” at the insights at “Influencers“.

As it always have been with Fanpage Karma you can explore more than just your own page. You can analyze any page you want. Want to check how your competitors doing – do their fans interact differently than yours? Check it now!

Featured picture: epSos.de

 


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About the Author

Hallo, mein Name ist Julia Donath. Ich bin Journalistin und lebe in Berlin. Ich arbeite als Redakteurin und Social Media Managerin bei Fanpage Karma. Hier erhöhe ich nicht nur den Östrogenspiegel in der Berliner Startup Szene, sondern auch die Zugriffszahlen auf das Blog und unsere weiteren Online-Auftritte.





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