Published on August 12th, 2014 | by Juliane Krause-Akelbein
Easily create competition analyses for Instagram – with Fanpage Karma’s Benchmarking
There is another version of this post: German
Obviously no Instagram analysis is complete without benchmarking. As with all other networks that we support, you can not only analyze your own profile with a few clicks, but also the profiles of competitors or interesting industries.
To do that you just have to scroll down on your Dashboard and select the Instagram profiles you want to take a closer look at:
Here you can set a free time range for your analysis. Now you get to the detailed evaluation of the selected profiles: How often did they post and which posts performed especially well? Here you can also find out which images, videos and hashtags caused most reactions and which words were used most often. Additionally, you can search through all posts by any desired terms.
With the help of the Times & Types analysis you can dig even deeper into the posts. You can determine on which days most posts were shared, which days and times performed especially well and how high the average frequency of posts is.
The analysis by Daytime shows, which posts caused many reactions at certain times. The Attachments analysis shows, whether a profile posts more images or videos. With the Post Types analyses you can find out, how high the ratio of interactions is for the given profiles.
In the History section you can track in detail, how the analyzed Instagram profile developed over time. You can select between numerous indicators:
Of course you can also customize all reports and export them as Excel- or PowerPoint files.