Published on October 28th, 2014 | by Paul Schulze

How different industries reach their fans with different strategies – Facebook Top Posts Week 43

People always wonder what sort of strategies they can apply to make their content more successful. Should they try to directly advertise the product or focus on unrelated cat content? What about news that have to do with the development of the company the page represents? There are many ways to gather reaction, but in the US people are way more interested in certain types than others.

To showcase your product generally ends up being unsuccessful. Sure, there are some exceptions, but cat content and news seem to appeal way more to the crowd than anything else. Jack Daniel’s is one of the very few companies that manages to receive a lot of positive feedback for product advertisement.

Jack Daniel’s Tennessee Fire shared a picture  10/20/14

The siren has sounded. Gather your crew and spark your night. #JackFire

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9,299203552

They usually try to present it in a natural way, which resulted in their post performing outstandingly well week after week. This sort of post also works pretty well for the automobile industry, it does in Germany at least. So some companies might want to have a look into that to strengthen their presence.

Another way to present your product is used by Unilever Food Solutions.

Unilever Food Solutions USA shared a picture  10/22/14

Being easily stackable is just one of the nine benefits of our new Knorr packaging. Try a sample for yourself and learn more: http://bit.ly/1suHVJQ

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1,3922013

It’s a different, more neutral approach. It emphasizes the practical use and is humorous at the same time. A recipe that surely works.

As long as a physical product exists, most pages will try to focus on it. Entertainment networks, such as magazines, radio- or tv-stations on the other hand, focus on different things. This doesn’t apply for all of them. Yes, some post cat content. Those who do even heavily focus on it. But a vast majority actually stays on topic, which is something the user base often appreciates. Pages are still willing to release funny content though, as long as it’s somewhat related to what the page is about.

Man: “Don’t touch my girlfriend.”Pres. Obama: “I really wasn’t planning on it.” Watch the hilarious exchange: http://abcn.ws/10iCUcM

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362,64118,07693,437

You will rarely find a page that is cluttered in funny pictures. However, most of them still try to sell a more personal image. Local news, touching stories and things that make the users care are published often. Especially regional radio-stations focus on enhancing the link between themselves and their users almost constantly.

Fox Boston shared a picture  10/20/14

An Ohio mom says her 10-year-old daughter, Jetta, has been getting bullied at school after she cut her hair short to donate to charity for kids with cancer. The bullying got so bad that she was pulled out of school. http://bit.ly/1vEpRhoLike this status if you think Jetta looks adorable, no matter what her hair length.

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567,44627,53318,816

WTSP 10 News shared a picture  10/21/14

11-year-old hunter bags albino deer in Oceola Township in Michigan. Several people had spotted the rare deer over the years, even snapping photos of it. on.wtsp.com/1wgJyuK

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28,55722,01723,004

With Halloween around the corner some even started to publish handy guides for people to save money. Using a bra as a costume for your dog? Hell yeah.

WNYC Radio shared a video  10/20/14

You can go to a costume shop and drop $39.99 for an Elsa dress and $9.99 for the tiara. Or you can go to a dollar store and spend just $2.99 for the same exact (sort of exact) look. Our spooky canine Cola demonstrates.

Dollar Store Halloweenfacebook.com

7811295,522

Success doesn’t just appear, it’s earned. And a lot of these pages did their research to find out what their users are interested in. Measure your success and adjust the posting strategy accordingly. Every part of the industry has different tools to appeal to their user base. Knowing which you can count on is important.

Calculated by Likes, Comments and Shares per fan by Fanpage Karma.

Article Header unchanged, from WTSP 10 News.

Have fun with the Top Posts of week 43.

Brands & Co.

Adapted Records shared a video  10/20/14

When The Dj Drops Your Jam…

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93,644 fans

327,71687,132469,286

Born with tetralogy of fallot and hip dysplasia, Eli came into this world with more than a dozen health professionals at his side. Two years ago, Eli spent his first Halloween recovering from heart surgery. This year, he’ll be trick-or-treating as one of the cutest cows you’ve ever seen.

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153,730 fans

781,6606,1865,140

Pilerats shared a picture  10/25/14

This. rn.

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27,364 fans

16,6521,434427

BuzzFeed Travel shared a link  10/26/14

Attention Harry Potter fans (aka pretty much everyone)…

You Can Now Stay In A Harry Potter-Themed Hotel Roombuzzfeed.com

34,524 fans

2094317,100

WZTV FOX 17 News, Nashville shared a picture  10/22/14

STORY OF THE DAY: When Helen Auer died on Wednesday, she was sitting in her chair. Her husband of 73 years came into the room and knew right away. Joe leaned over, gave her a kiss goodbye, and whispered in her ear: “Helen, call me home.”Just 28 hours later, Helen did. http://bit.ly/1s8cr7g

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200,520 fans

76,8023,12417,857

Scarywood Haunted Nights shared a picture  10/21/14

WIN 2 TICKETS! LIKE this post by midnight and you will be entered to win 2 tickets to Scarywood! Double your chances by writing a comment below. Winner will be randomly chosen tomorrow. Good luck and SHARE with your friends!

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16,827 fans

4,5992,453353

11Alive shared a picture  10/22/14

JUST IN: Ebola patient Amber Vinson is seen in this picture from her room at Emory University Hospital. The family of the Dallas nurse says that Ebola can no longer be detected in Amber’s body.See more: http://on.11alive.com/1uGUWgi

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467,717 fans

167,3488,5477,967

US Postal Service shared a picture  10/20/14

What travels the world but stays in a corner? A limited-edition Forever® Batman stamp! Order yours today. http://1.usa.gov/1nb4y5e

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220,166 fans

65,1852,65017,647

BBC Breakfast shared a picture  10/22/14

If you’re a fan of Moonface and Saucepan Man, then we could have some good news for you! Enid Blyton’s Magic Faraway Tree books are to be adapted for the big screen – 75 years after she started writing them. http://bbc.in/1taGRfn

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159,607 fans

38,7475,17115,319

Dear White People shared a video  10/21/14

NEW VIDEO: For those times you “just kinda weren’t thinking”… there’s #RacismInsuranceDear White People expands NATIONWIDE Oct 24!Get tickets: http://bit.ly/DWPtix

Racism Insurance: Coverage for White Privilegefacebook.com

347,227 fans

18,8963,78296,662

Man: “Don’t touch my girlfriend.”Pres. Obama: “I really wasn’t planning on it.” Watch the hilarious exchange: http://abcn.ws/10iCUcM

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1,520,959 fans

362,56618,07393,390

Amarillo National Bank shared a picture  10/24/14

Contest time!!! Need Gas Money?Just tell us what your DREAM CAR is… and be entered to win! From now until 4:00 pm today, fill in the blank:”My dream car is ______”, and be entered to win a $100 ANB Cash Card!* And don’t forget – we can handle all your personal loan needs, apply online today!https://www.anb.com/personal-loans.aspx *Must post your answer by 4:00 pm today. ANB will rand…

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6,147 fans

3741,398120

Fun 4 Gator Kids shared a picture  10/21/14

The Sesame Street Live Flash giveaway ended at 3PM. The winners by random draw are… Jauana Thomas and Latasha Hayward. Congratulations!!! You must pick up your tickets by 5PM!

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9,059 fans

932,44113

PCOS Diva shared a picture  10/20/14

This post is a photo and has no text

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71,674 fans

3,7837914,895

Unilever Food Solutions USA shared a picture  10/22/14

Being easily stackable is just one of the nine benefits of our new Knorr packaging. Try a sample for yourself and learn more: http://bit.ly/1suHVJQ

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5,518 fans

1,3922013

Fear No Evil w/ Chris Brackett shared a picture  10/23/14

Here’s to all those haters attacking that young boy that killed a trophy of a lifetime … Pick on someone that can fight back, I ain’t scared … Bring it!!!! The FNE army supports you young man … If it’s legal do it, maybe do it twice .. I’m just saying

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204,799 fans

43,8372,7014,380

Adopt & Shop shared a picture  10/23/14

There’s no place like home.Order all costumes by midnight TONIGHT to ensure delivery by Halloween: http://bit.ly/DorothyPetCostumeCaption this:____________

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6,626 fans

1,5231989

UOW Alumni shared a picture  10/22/14

UPDATE YOUR SUBSCRIPTIONS. UOW Outlook Magazine is coming soon in print and online! Tell us how you wish to receive your copy http://bit.ly/update_my_details

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23,281 fans

5,71200

Jack Daniel’s Tennessee Fire shared a picture  10/20/14

The siren has sounded. Gather your crew and spark your night. #JackFire

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42,534 fans

9,299203552

Harbor Farm Wreaths shared a picture  10/24/14

WIN A FREE WREATH!We’re giving away a beautiful fresh wreath to one of our lucky Facebook friends.To Enter:1. Like Our Facebook Page2. Share This Post With Your Friends3. Tell Us Which Wreath Is Your Favorite in the CommentsVisit www.harborfarm.com to see our full line of products.We will choose a winner next Friday, October 31st at 3pm EST! * The winner can choose which date to h…

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12,975 fans

1,3017121,011

Waggin’ Train Dog Treats shared a picture  10/22/14

All dogs deserve real treats! The first 250 people to tag a buddy with a four-legged friend will receive a surprise! #NoTricksRealTreats

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53,510 fans

11,207386865

Planet Paws Pet Essentials shared a picture  10/20/14

You want to know the cure for pet cancer today? Easy. The cure for cancer, all species alike, is to prevent it!It is estimated that over 6 million (and growing) dogs die from cancer each year! More than 1 in 2 dogs (1 in 3 cats) are diagnosed with cancer, and up to 50% of dogs will be affected by some type of tumor in their lifetime. There is a medicinal herb that so desperately needs to be…

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63,458 fans

3,7886709,756

83,040 fans

3,96551013,030

NewYork-Presbyterian Hospital shared a picture  10/20/14

A team of surgeons at NewYork-Presbyterian Hospital/Morgan Stanley Children’s Hospital led by Dr. Emile Bacha saved the life of a one-week-old baby with the aid of a 3-D printed model of the child’s heart. The 3-D model was used as a guide for surgery on the child, who was born with a complex and deadly form of congenital heart disease (CHD). Leading up to the surgery, a team of doctors led b…

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91,469 fans

14,7236352,367

WVEC-TV & WVEC.com shared a link  10/21/14

When Helen Auer died on Wednesday, she was sitting in her chair. Her husband of 73 years came into the room and knew right away. Joe leaned over, gave her a kiss goodbye, and whispered in her ear: “Helen, call me home.”Just 28 hours later, Helen did. Joe Auer died at the age of 100.

Married 73 years, couple dies 28 hours apart13newsnow.com

158,022 fans

23,9708893,705

41 Action News – KSHB-TV shared a picture  10/24/14

HAPPY 25TH BIRTHDAY, HOSMER! #Royals #TaketheCrown

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96,144 fans

14,8844191,414

WBIR Channel 10 shared a picture  10/22/14

When Helen Auer died on Wednesday, she was sitting in her chair. Her husband of 73 years came into the room and knew right away. Joe leaned over, gave her a kiss goodbye, and whispered in her ear: “Helen, call me home.”Just 28 hours later, Helen did. THEIR LOVE STORY: http://on.wbir.com/1pAkk5w

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239,638 fans

30,2721,3299,528

Knott’s Scary Farm shared a video  10/23/14

Hunt zombies in an all-out war. armed with only a laser gun, in Special Ops: Infected, only at Knott’s Scary Farm. Save money by visiting Thursday or Sunday this week and buying your tickets online.

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121,672 fans

5,1832,17711,057

Arabella And Rose shared a picture  10/21/14

This Game Has Now FinishedIf you Love these swimmers they can be purchased via my website here is the link : http://arabellaandrose.bigcartel.com/product/the-tropical-hawaiin-swimsuitIf you would like to Win your very own Tropical Hawaiian Swimsuit for FREE your girl please like this post and your comment needs to be the one directly above mine after I have said STOP within the next 50 MINUT…

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73,457 fans

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Designed To Shine shared a picture  10/25/14

CONGRATS to Krys Auler!!! Shoot us a PM to snag your freebie!FREEBIE TIME! Today is my birthday and, as much as I love getting presents, I love giving them more! COMMENT your favorite Shine piece – last comment WINS their fav!

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81,989 fans

1,05610,649152

Society & Religion

Church Of God In Christ, Inc. shared a picture  10/22/14

Share if you know He will!

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68,205 fans

5,9552948,995

Britain First shared a picture  10/21/14

A threat to all of our security in these times of heightened terrorism, and a sign of Islamic conquest and oppression. BAN THE BURKA IN ALL WESTERN NATIONS NOW! Britain First

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501,961 fans

21,8711,54452,375

A Mighty Girl shared a picture  10/21/14

10-year-old Jetta Fosberg of Dayton, Ohio wanted to help cancer patients undergoing chemotherapy, so the generous-spirited Mighty Girl cut off 14 inches of her hair to donate to Wigs For Kids. While her family was proud of Jetta for her kind-hearted act, some of her classmates had a different reaction to her new hairstyle. Jetta’s mother, Heidi Fosberg, reports that a “group of students harasse…

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760,062 fans

92,7537,90213,172

U.S. Department of the Interior shared a picture  10/21/14

The Teton Range glows orange and red after a fresh coat of snow. Robert Buman captured this gorgeous photo just before sunrise at Grand Teton National Park in Wyoming. Photo from www.sharetheexperience.org

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69,919 fans

4,9542023,825

GetUp! shared a picture  10/22/14

Whitlam abolished university fees in 1974, in the belief that a student’s merit rather than a parent’s wealth should determine access to higher education. Now, the Abbott Government’s deregulation plans risk restricting access for many.The higher education package will be before the senate next week. Tell your crossbench senator that “education should be the great instrument for the promotion…

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212,415 fans

18,8255406,897

WNYC Radio shared a video  10/20/14

You can go to a costume shop and drop $39.99 for an Elsa dress and $9.99 for the tiara. Or you can go to a dollar store and spend just $2.99 for the same exact (sort of exact) look. Our spooky canine Cola demonstrates.

Dollar Store Halloweenfacebook.com

45,223 fans

6451074,393

Australian Labor Party shared a picture  10/21/14

His fights then are just as relevant today. SHARE and help celebrate Gough Whitlam’s legacy.

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207,030 fans

14,2535205,683

Concordia Publishing House shared a picture  10/26/14

This post is a photo and has no text

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8,041 fans

3546361

Occupy Wall St. shared a picture  10/21/14

Yup.

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643,013 fans

13,88932738,673

The National Trust shared a picture  10/21/14

Think you’ve found the best view at one of our places? Think again.

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250,797 fans

12,8623826,848

People

Drum Talk TV shared a video  10/21/14

Here’s another video from Senri Kawaguchi – remember kids, balance your schoolwork with your music studies. This is Senri’s entry for the Kozo Suganuma & Tenchigaraku Drum Contest in Japan. How do you like her chaances of contending? You can see more of Senri’s amazing playing at http://bit.ly/senri-youtube and we look forward to having her on Drum Talk TV in 2015!You can see all our intervie…

Senri Kawaguchi balances school and playingfacebook.com

185,115 fans

20,3383,64992,596

Aileen Clarke Crafts shared a picture  10/20/14

It’s been ages since I had a *GIVEAWAY*. Would you like to be in with a chance of winning this little piece of Scotland in the form of a box? The lid is made with hand dyed fibres from Orkney and the rest is Harris Tweed. The tree and sheep are needle felted with a little bit of embroidery for added detail. The box measures a very cute 5 x 5 x 5 cm.To enter just be sure to like my page and lea…

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6,464 fans

9901,320686

Mike Bloomberg shared a picture  10/21/14

Wishing a very happy birthday to my good friend Benjamin Netanyahu – בנימין נתניהו. Yom Huledet Sameach.

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168,880 fans

46,5163,8712,103

MrTechnicalDifficult shared a video  10/21/14

Share if you have ran into a kid like this on xbox live! Story of my lifeLike my page to always be happy MrTechnicalDifficult

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1,104,163 fans

114,97815,492161,837

WBTV’s Molly Grantham shared a picture  10/21/14

Thanks to Paul Cameron, WBTV News for wanting to visit and meet Hutch. Great seeing you. I’ll be watching tonight at 11pm.

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40,511 fans

9,79538769

Mary Nam KOMO shared a picture  10/24/14

I posted a couple of Henry’s first birthday photos on the KOMO page but judging by the emails I’m getting, some people missed it. Here are a couple from the big day. 🙂 We had both the traditional Korean first birthday party called dohl and the traditional universal baby-devours-cake moment. He really loved the vanilla cream frosting!

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7,098 fans

1,40416116

Jen Hatmaker shared a picture  10/26/14

Reading magazines on the porch with Mom. Someone please help me understand this ad. This is a boy and his girlfriend and their…awkward friend? His weirdly affectionate sister? Her very aggressive roommate? A sister wife? Why are they all smiling? If another woman was sidled up to my man like this I would be all HOLD MY EARRINGS.

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223,688 fans

34,9722,7541,488

Cheryl Strayed shared a picture  10/22/14

Here’s the movie tie-in cover of WILD, which will be available in November. The lovely Reese Witherspoon with her trusty companion, Monster.

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105,917 fans

16,893242577

David Cameron shared a status  10/24/14

I’m angry at the sudden presentation of a €2 billion bill to the UK by the EU. It is a completely unacceptable way to treat one of the biggest contributors to the EU – and an appalling way to behave. I am not paying that bill on 1st December. It is not happening.

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386,592 fans

45,01513,0505,276

Reba McEntire shared a picture  10/24/14

Daddy passed away last night in Coalgate, OK at 11 pm CST. He had been in the nursing home for a while and we’re very thankful he is not suffering anymore. He was a born and bred cowboy through and through. He had been sick for 5 years. It makes total sense to me, he always told us kids never to run your horse to the barn. He was just taking his time to go on home.

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5,953,557 fans

695,047207,91236,268

News & Media

Buzzfeed Politics shared a video  10/21/14

Chicago man to Barack Obama: “Don’t touch my girlfriend.” http://bzfd.it/1uztotc

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27,684 fans

17,0421,99854,342

Fox Boston shared a picture  10/20/14

An Ohio mom says her 10-year-old daughter, Jetta, has been getting bullied at school after she cut her hair short to donate to charity for kids with cancer. The bullying got so bad that she was pulled out of school. http://bit.ly/1vEpRhoLike this status if you think Jetta looks adorable, no matter what her hair length.

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305,860 fans

566,90827,50018,801

Daily Mirror Northern Ireland shared a link  10/21/14

This poor guy felt a flapping deep in his ear… you’ll never guess what his mates pulled out

You will never guess what was pulled out of this man’s ear with a pair of tweezersmirror.co.uk

17,724 fans

6,9328,2484,450

BuzzFeed Oz shared a link  10/23/14

Rainbow Paddle Pops are actually caramel flavour with food colouring added.

35 Facts That Will Shock Anyone Who Grew Up In Australiabuzzfeed.com

32,064 fans

19,7694,1367,142

KCEN TV shared a link  10/21/14

When Helen Auer died on Wednesday, she was sitting in her chair. Her husband of 73 years came into the room and knew right away. Joe leaned over, gave her a kiss goodbye, and whispered in her ear: “Helen, call me home.”

Married 73 Years, Couple Dies 28 Hours Apartsocialnewsdesk.com

47,191 fans

26,6218033,779

Lost At E Minor shared a picture  10/25/14

Canadian photographer Christopher Moloney brings the magic of cinema to life with FILMography, an ongoing art project that matches scenes from movies with their real-life, current locations.

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159,273 fans

95,3591,3746,212

Mpora shared a video  10/24/14

Finally, the sport we’ve all been waiting for… Extreme Wheelbarrowing #WTF via. Surfdome

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126,635 fans

18,7948,15741,074

WTSP 10 News shared a picture  10/21/14

11-year-old hunter bags albino deer in Oceola Township in Michigan. Several people had spotted the rare deer over the years, even snapping photos of it. on.wtsp.com/1wgJyuK

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148,135 fans

28,52621,97722,955

Your EDM shared a link  10/21/14

One Direction thinks EDM will make their music better

One Direction Will Pay You to Make Their Music Sound Better | Your EDMyouredm.com

488,958 fans

224,8401,6022,901

BuzzFeed DIY shared a link  10/21/14

Raid your closet (or your kid’s) to look like Elsa, Anna, Olaf, and other Frozen friends!

How To Make The Last-Minute “Frozen” Costume Of Your Dreamsbuzzfeed.com

381,048 fans

145,8021,75610,958

Sport & Hobby

The SPORT Bible shared a picture  10/20/14

Cristiano Ronaldo has outscored plenty of teams in Europe in terms of league goals so far.

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3,889,965 fans

827,68014,89143,232

Hyundai A-League shared a link  10/22/14

Melbourne City FC confirm David Villa Sánchez will leave Australia after Round 4, with his return date in doubt.

Hyundai A-Leagueffaus.co

171,611 fans

34,894643234

Beamly shared a link  10/20/14

The cast of One Tree Hill just got together and it was absolutely EVERYTHING. Does this mean there’s an official reunion in the works?!

Is an Official ‘One Tree Hill’ Reunion Happening?us.beamly.com

17,680 fans

2,563164369

DayTripFinder shared a picture  10/23/14

NEW GIVEAWAY! 🙂 Win a family ticket to LaplandUK including an overnight stay, breakfast and dinner at a nearby 4 star hotel!To ENTER share this post and go here ► http://daytrips.to/1nAGUiSGet 3 BONUS entries for each friend that enters, so do spread the word!!!The family ticket is valid on the 17th, 18th 19th, 22nd or 23rd of December. Good luck everyone! x

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71,346 fans

3,1891,2197,194

Street FX Motorsport & Graphics shared a video  10/21/14

We posted a video of this truck yesterday pulling a semi truck backwards, and a lot of people claimed the semi was not trying. This was another pull they did, and it looks like it tried to me. 😛

Semi vs. Chevy dually – tug of warfacebook.com

1,542,884 fans

54,0159,097139,435

Rocky Top Blitz shared a status  10/23/14

As everyone is well aware, a certain former head coach will be making his return to Neyland Stadium this Saturday night. Also, this game will be televised on an ESPN network. It is well documented how ESPN shows UT very little respect going all the way back to Chris Fowler’s “trailer park frenzy” comment back in the late 90s. So with all that being said, we suggest this….Don’t fall for i…

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52,759 fans

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Codeblack Faith shared a picture  10/22/14

#Hope #Faith

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395,378 fans

17,28437223,620

Tea Party Patriots shared a picture  10/22/14

A city in Florida forced a store owner to remove American flags from his store that were hanging in honor of six family members serving in the military. This is wrong – Americans should always be allowed to fly our flag!

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1,424,969 fans

110,0694,13224,186

Raise. That. Boot! The Bronze Boot staying in Fort Collins with Colorado State! The Rams beat Wyoming 45-31.

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10,194 fans

7699101

Grandparents.com shared a picture  10/21/14

Quote of the dayvia http://bit.ly/1uzpgcp

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159,173 fans

4,698837,567

Fun

Baby Gaga shared a picture  10/24/14

Love this! #Halloween #baby

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198,725 fans

196,7673,6548,181

HELLO! shared a link  10/24/14

David Beckham and Robbie Williams have united to highlight a new UNICEF campaign..

Unicef ambassadors David Beckham and Robbie Williams unite to protect children in dangerhellomagazine.com

799,759 fans

206,2641,2265,504

JukinVideo shared a video  10/20/14

Old man shows a young boxer some new tricks.

Old Man Boxer Wins Titlefacebook.com

310,704 fans

21,8042,44227,730

1,893,163 fans

266,8574,9162,337

Egotastic! shared a link  10/22/14

ISIS, Ebola, Unemployment. Small problems. We’ve got to put a stop to this scourge of hot teachers climbing on top of high school boys after class. The horror!

Another Hot Teacher Boinks Another Lucky Bastard Student –wwtdd.com

205,583 fans

19,2112,5142,393

388,770 fans

18,33874221,433

I Love My Boston Terrier shared a picture  10/20/14

Okay, you know what to do :)–► Are you a SERIOUS boston terrier lover? Then you should be getting this email ➔ http://ilovedogs.ws/-BostonTerrierEmail

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48,089 fans

3,490122512

DisneyFoodBlog shared a picture  10/21/14

Ah, the cuteness!!

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356,681 fans

29,196219832

The Mad Hueys shared a video  10/23/14

Hahahaha how tapped is this Bluefin Boats in Thailand hahahahahahahahahaha

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65,403 fans

2,6021,1081,745

GM Mafia shared a picture  10/24/14

This post is a photo and has no text

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