Author Archives: Juliane Krause-Akelbein

Fly birdie! The Top 5 Key Performance Indicators for Twitter

Published on August 7th, 2014 | by Juliane Krause-Akelbein

The next installment of our series on Key Performance Indicators is here: Twitter, the bird (of paradise) of the mainstream social networks. Twitter has long since left its niche and turned from a communication tool for... Read More


Easily evaluate international campaigns

Published on July 29th, 2014 | by Juliane Krause-Akelbein

Campaign evaluation. Mount Everest for every marketeer, whether online or offline. Luckily, Fanpage Karma has something very practical: The Tagging function helps you track and analyze any kind of campaign with only a few clicks. With... Read More


Social Media Tips

Shitstorm Alarm? Shitstorm Alert!

Published on July 22nd, 2014 | by Juliane Krause-Akelbein

Oftentimes, a shitstorm is the trigger for implementing a better monitoring system for one’s social media appearances. That is a dangerous game, and in times, where users expect fast reaction times from companies, gets increasingly risky.... Read More


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