Author Archives: Paul Schulze

The most important KPIs related to impressions – Explained

Published on October 7th, 2015 | by Paul Schulze

Reach, unique impressions, post impressions. What even are impressions? Confusing on so many levels, we know! But don’t be frustrated. We created a list of all important KPIs that are, in some way, related to impressions, including a handful... Read More


Too slow! How newspapers lose exposure

Published on May 19th, 2015 | by Paul Schulze

Everyone wants to be up to date. This is why newspapers and TV channels are very successful on Facebook. One might think it is rather easy to administer a Facebook page of a newspaper as the content... Read More


Social Media Tips

5 subtle changes that will skyrocket your success

Published on February 3rd, 2015 | by Paul Schulze

Many different details have an impact on your success. Often bigger than you might think. Sentence structure, post type and many other things are important to reach as many people as possible. However, this isn’t what todays analysis is about.... Read More


Back to Top ↑