Browsing the "Analytics" Category

Meeting Mickey and the gang – Theme Parks on Social Media

Published on October 9th, 2014 | by Paul Schulze

Theme parks have been entertaining entire families for decades. This week we are analyzing their commitment on social media and try to find out what they could do differently to improve the performance of their pages.... Read More


Leaving books behind – Publishers on Social Media

Published on September 4th, 2014 | by Paul Schulze

This week we are looking at publishers. Every year the print industry loses a little bit of its influence, focusing more and more on online platforms, articles and blog posts. But is this development noticeable on Social... Read More


Celebrate Summer – Festivals on Social Media

Published on August 28th, 2014 | by Paul Schulze

This week we looked at international festivals and found a few things that we didn’t expect. But how do the pages perform in general? Are they trying to engage potential customers when there’s no event? Or... Read More


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