Browsing the "Analytics" Category

How airlines rank on Facebook

Published on April 25th, 2013 | by Ellie Mika

This week from the 24th until the 27th of April, the Global Show for General Aviation, AERO, is taking place in Friedrichshafen. With 600 exhibitors from 28 countries, AERO provides an annual meeting place for the genera... Read More


Presence of banks on Facebook – successful or harmful?

Published on April 11th, 2013 | by Ellie Mika

What’s so interesting about banks on Facebook? What do they post about and who posts on their wall? Ever since the Financial Crisis in 2008, banks have not been very popular among the public. Quite the opposite, as they ... Read More


Happy Birthday Mr. Beiersdorf!

Published on March 26th, 2013 | by Ellie Mika

On this day in 1836, Paul Carl Beiersdorf was born. For those of you who don’t know, Beiersdorf was a German pharmacist who founded the famous skin care company “Beiersdorf AG” in 1882, which still thrives today with wel... Read More


Study: Average growth of Facebook Fan Pages

Published on March 20th, 2013 | by Stephan Eyl

At what rate are Facebook Pages growing and what factors affect how fast a fan page grows? Will more interaction with your fans help your growth rate? We have analyzed over 60,000 active Facebook pages in a period of ... Read More


Study on Facebook Engagement and Interaction Rates

Published on February 13th, 2013 | by Stephan Eyl

Successful Facebook marketing is not primarily a matter of the amount of fans. More important is their activity. Likes, comments and shares are the fuel of virality and high rankings in news feeds. The Facebook Edge Rank... Read More


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