Browsing the "Analytics" Category

Trick or treat? Candies on Facebook

Published on October 31st, 2013 | by Julia Donath

Happy halloween everybody! Today we checked 50 US-candy brands and their performance on Facebook. Time period is August until October 2013. The entire ranking you'll find below this article. The... Read More


US-Telecommunication brands on Facebook

Published on October 22nd, 2013 | by Julia Donath

How is the US-telecommunication sector doing on Facebook? What do their fans expect and are there differences between small and big pages? To answer those questions we checked the performances of the 52 biggest US-compan... Read More


Infographic Service Level: finance beats cars

Published on August 15th, 2013 | by Julia Donath

One of the most important factors for success on facebook is a two-way communication – especially if fans post on a page’s wall. But how do pages handle this kind of attention? To answer this question, we analyzed about ... Read More


Engagement vs. number of fans: Who is the King of the KPIs?

Published on August 13th, 2013 | by Julia Donath

Social media manager and online marketing experts are discussing which KPIs really work to measure success on Facebook since years. How important is the number of fans? How meaningful are engagement and interaction? And,... Read More


How airlines rank on Facebook

Published on April 25th, 2013 | by Ellie Mika

This week from the 24th until the 27th of April, the Global Show for General Aviation, AERO, is taking place in Friedrichshafen. With 600 exhibitors from 28 countries, AERO provides an annual meeting place for the genera... Read More


Presence of banks on Facebook – successful or harmful?

Published on April 11th, 2013 | by Ellie Mika

What’s so interesting about banks on Facebook? What do they post about and who posts on their wall? Ever since the Financial Crisis in 2008, banks have not been very popular among the public. Quite the opposite, as they ... Read More


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