Browsing the "Social Media Tips" Category

Fly birdie! The Top 5 Key Performance Indicators for Twitter

Published on August 7th, 2014 | by Juliane Krause-Akelbein

The next installment of our series on Key Performance Indicators is here: Twitter, the bird (of paradise) of the mainstream social networks. Twitter has long since left its niche and turned from a communication tool for... Read More

Easily evaluate international campaigns

Published on July 29th, 2014 | by Juliane Krause-Akelbein

Campaign evaluation. Mount Everest for every marketeer, whether online or offline. Luckily, Fanpage Karma has something very practical: The Tagging function helps you track and analyze any kind of campaign with only a few clicks. With... Read More

Shitstorm Alarm? Shitstorm Alert!

Published on July 22nd, 2014 | by Juliane Krause-Akelbein

Oftentimes, a shitstorm is the trigger for implementing a better monitoring system for one’s social media appearances. That is a dangerous game, and in times, where users expect fast reaction times from companies, gets increasingly risky.... Read More

Bye Bye Talking About – Time to pick a new KPI

Published on July 8th, 2014 | by Karsten Wusthoff

Some of you already noticed that Facebook removed the beloved “People talking about” (or PTA) from its KPI-arsenal and stopped delivering the values via its API (something that hasn’t happened the last time the PTA vanished).... Read More

Social Media KPIs explained

Published on July 1st, 2014 | by Karsten Wusthoff

If you want to know how successful you are with your Social Media endeavors, you’ll need the help of numbers. Numbers and their accountability take you from “gut feeling” to measurable results and are therefore the... Read More

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