YouTube, the time-devourer of social networks. You can spend hours on hours with cat videos here. But there’s also a serious site to the video-giant: corporate communications and vlogs. And for that it’s important how well
For most companies one thing is especially important: Traffic to your own content. How well does Facebook perform in comparison to other communication tools? Do fans actually click the shared links? How good is the conversion?
In the third and last article on Facebook KPIs in this series, we want to take a look at the service-orientation of many fan pages. Users only rarely distinguish between an official Facebook page of a
Facebook is special, not only because of its sheer size, but also because of its numerous performance evaluation possibilities. For that reason we decided to give Facebook a small series in the series: The Top Performance
There are innumerable and diverse evaluation possibilities for platforms like Facebook, Twitter and YouTube. Aggregating all that data into an easy to understand and neat form is vital. That not only includes the pure presentation of
The next installment of our series on Key Performance Indicators is here: Twitter, the bird (of paradise) of the mainstream social networks. Twitter has long since left its niche and turned from a communication tool for
To give you a balanced and extensive impression on how you can use indicators we asked Community Managers, Blogger, PR Specialists, Digital Strategists and Technology Experts – Social Media Experts across the board – about their
This week we analyzed one of the most community driven markets known to mankind: The industry of mobile games. Constantly reinventing themselves, video games have become more and more popular over the last decade. They evolved