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NEW: Detailed Video Analytics

Videos are getting more and more popular on Facebook every day. It’s time to introduce our latest features to help you analyze and optimize your video content. We created a special video analytics section for your

The most important KPIs related to impressions – Explained

Reach, unique impressions, post impressions. What even are impressions? Confusing on so many levels, we know! But don’t be frustrated. We created a list of all important KPIs that are, in some way, related to impressions, including a handful

Attention! Facebook is losing its footing – user posts decreasing

Facebook is known as the biggest social media platform today. Companies use it for virtually anything. It serves as a cheap support platform, offers advertising opportunities and generates brand exposure like no other website does. But times are changing and…

Tagging in a new appearance

The Tagging feature is new and improved! Not only does it have an attractive revamped design, but there are several upgrades that give you more analytical power than ever before. One big upgrade is the ability to provide content

[INFOGRAPHIC] The impact of time on likes, comments and shares

In times of declining reach and increasing competitive pressure, the best time to post on Facebook seems to become more and more important. Everyone wants to hit the sweet spot when most of his fans are online. But how does a

Too slow! How newspapers lose exposure

Everyone wants to be up to date. This is why newspapers and TV channels are very successful on Facebook. One might think it is rather easy to administer a Facebook page of a newspaper as the content

5 subtle changes that will skyrocket your success

Many different details have an impact on your success. Often bigger than you might think. Sentence structure, post type and many other things are important to reach as many people as possible. However, this isn’t what todays analysis is about.