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NEW: Detailed Video Analytics

Videos are getting more and more popular on Facebook every day. It’s time to introduce our latest features to help you analyze and optimize your video content. We created a special video analytics section for your

The most important KPIs related to impressions – Explained

Reach, unique impressions, post impressions. What even are impressions? Confusing on so many levels, we know! But don’t be frustrated. We created a list of all important KPIs that are, in some way, related to impressions, including a handful