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How many Instagram Stories per day are optimal?

Stories on Instagram have proven to be a useful and high-reach channel, as shown by the big benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…

Facebook Messenger – refer to individual Messages within the Chat

As Social Media Today reports, Facebook is rolling out a feature in Messenger that allows users to respond to selected messages within a chat. How it works To refer to a message of a chat, long-tap on the respective bubble…

In-App Checkout for Shopping on Instagram

Instagram takes the shopping experience to the next level. Since yesterday you can buy goods there without leaving the app. That’s how it works Tap the image of a shopping post (bag icon at the bottom left) to see the…

NEW: Create Mentions and Tags with Fanpage Karma

We created two new features for you. With Fanpage Karma Publish, you can now mention other profiles in your Instagram posts and tag them on pictures. That’s how it works In order to create a mention on Instagram, you only…

Facebook rolls out easy access to its gaming area

Facebook adds a new section for games to its navigation bar. Below this, users can discover, play, watch and chat about games. Games get a lot of attention on Facebook. More than 700 million users play and engage with games…

New Camera Feature on Twitter – Where is this going to lead?

In the next few days, Twitter will be rolling out a new camera feature for all users, allowing them to share and annotate images and videos with added hashtags and locations faster. As TechCrunch reports after talking to Twitter, shots…

Facebook Ads: Introduction of new Key Figures

Facebook will be updating its advertising metrics in the coming weeks. These three changes will be made: The relevance score will be replaced by three new key figures. The potential reach of ads will now be calculated based on the…

Taking Advantage of International Women’s Day –Top Posts Week 10

Public holidays are great occasions to promote a brand on social media. Many American brands used International Women’s Day last Friday for their marketing. We picked a few different approaches out of this week’s top posts ranking. The most successful…