How to Create a Buyer Persona – Target Group Focused Marketing

Why is a Buyer-Personas important? Buyer personas help you understand your audience’s behaviour and align your social media marketing strategy to attract target customers. The knowledge about the behaviour and needs of your products users enables you to create helpful…

Customer Journey Mapping – Marketing According to the Needs of Your Customers

Customer journey mapping helps you to create content based on your customers’ needs to increase customer retention and achieve higher conversions. We show you how to guide users from first contact with your company to purchase and turn them into…

New Features for Your Community Management

The challenges community managers are facing are becoming more challenging every day. We’ve improved Fanpage Karma so that you can process messages even faster and easier. Find out all about the new features here. Tidy A few changes have made…

8 Tips to Sustainable Community Management

Community management is more than “small talk”. One of the core tasks for successful social media marketing is to set up and maintain an active online community. This will help you build a sustainable relationship with your audience. Each discussion…

Content Checklist – How to Plan Content Efficiently

Do you have thousands of content ideas and don’t know where to start? Don’t worry, we’ll show you how to perfect your content planning strategy and implement content ideas efficiently. Our checklist will help you coordinate your content in 6…

Expert Tips: How to Generate Real Instagram Followers Fast

Did you know that you can win 300 Instagram followers a day without spending a single dollar on advertising? At least according to online marketing guru Neil Patel. In this article we’ve summarized his hottest tips for you! We’ve even…

NEW: How to Create Social Media Report Templates

If you want to optimize your reporting, you should definitely try this new feature! Actually there are two … You can now create your own social media reports and cross-account report templates with Fanpage Karma. Create a set of standard…

Oatly’s Social Media Strategy – 3 Tips for Your Instagram Presence

We met for a coffee – with oat milk. We are interested in the success story of the Swedish oat milk producer Oatly. With its slogan “It’s like milk, but made for humans” and their social media strategy, Oatly has…