As a content creator, you will come up with a lot of ideas in 2023 to shine in digital storytelling. Next to a masterly social media strategy, you should also keep the basics in mind, especially social media image sizes. That’s why we’ve compiled the most important image sizes of all social media platforms for you.
In this article you will find the image sizes of the following networks:
Facebook Image Sizes
Profile Picture
The Facebook profile picture shows your brand or personal profile and is above your cover. It also appears when you post or comment.
Recommended: 360 x 360 px
Minimum: 180 x 180 px
Displayed Profile Picture
Desktop: 170 x 170 px
Mobile: 128 x 128 px
Thumbnail: 32 x 32 px
The same dimensions apply to the profile picture on a business page.
Cover Picture
The Facebook cover picture will only appear in your specific timeline and will be located behind your profile picture. Please note that all images smaller than 820 x 312 px will be stretched. Please note that all images smaller than 820 x 312 px will be stretched. It is best to upload your cover picture as an sRGB JPG file under 100 KB. If your cover picture contains photos or text, it is also advisable to upload a PNG file.
Recommended for mobile: 851 x 315 px
Recommended for desktop: 1200 x 628 px
Minimum: 400 x 150 px
Displayed Profile Picture
Desktop: 820 x 312 px
Mobile: 640 x 360 px
Shared Images
Shared images always appear in your timeline and, in the best case, also show up in most of your followers’ newsfeeds.
Recommended: 1200 x 630 px
Minimum: 600 x 315 px
Recommended aspect ratio of 1.91:1
Carousel with 2 -10 images: 1200 x 1200 px with an aspect ratio of 1:1
Displayed Shared Image
Newsfeed: max. width 470 px
Facebook page: max. width of 504 px
Shared Link Image
You can share a link with a larger square image on top and with text underneath, or with a small square image on the left and the text on the right. Facebook scales pictures that are below the minimum dimensions. You should always remember the minimum size to get the best result in image resolution.
Recommended: 1200 x 630 pixels
Displayed Shared Linked Image
Square photo: min. 154 x 154 px in feed
Square photo: min. 116 x 116 px on page
Rectangular photo: min. of 470 x 246 px in feed
Rectangular photo: min. of 484 x 252 px on page
Highlighted Images
For certain milestones in your timeline, a highlighted image appears that takes up more space than a shared link or image.
Recommended: 1200 x 717 pixels
Displayed Highlighted Image
On your page: 843 x 504 px
Event Image
This image visually supports your event published on Facebook and helps you to attract the attention of your audience.
Recommended: 1920 x 1080 px
Minimum: 470 × 174 px
Displayed Event Image
Feed: 470 × 174 px
Panorama or 360° Photo
30,000 pixels in each direction and less than 135,000,000 pixels in total size
Stories
Recommended dimensions: 1080 x 1920 px with an aspect ratio of 9:16 and 4:5 to 1.91:1
Max. length: 5 seconds (6 on Messenger)
Max. file size: 30 MB
Similar to IG Stories, you should leave 250 pixels free at the top and bottom if text is included.
Video Stories
Minimum width: 500 px
Aspect ratio: 9:16 to 1.91:1
Max. length: 15 seconds
Max. file size: 4 GB
Feed Ads
Feed Ads
Recommended: 1080 x 1080 px
Minimum: 600 × 600 px
Aspect ratio: 1.91:1 to 1:1
Ads in the right column
Recommended: 1080 x 1080 px
Minimum: 254 × 254 px
Aspect ratio: 1:1
Twitter Image Sizes
Profile Picture
Your Twitter profile picture represents you or your brand.
Recommended: 400 x 400 px
Max. file size: 2 MB
Displayed Profile Picture
Size in round format: 200 x 200px
Size as a square image: 400 x 400 px
Places of appearance: on your profile (largest display), in-stream, Who to Follow
Header
Your Twitter header is the large image behind your profile picture, one of the first images visitors to your profile page will see, and should therefore be uploaded in as high a resolution as possible. Please note that the maximum file size for this is 5 MB.
Recommended: 1500 x 500 px
Aspect ratio: 3:1
In-Stream Image/Tweets
Twitter may reduce the size or formats of your images to fit the stream of users. You should make sure that your tweet actually shows the portion of the image that you want your followers to see.
Recommended: 1200 x 675 px
Min: 440 x 220 px
Optimal aspect ratio: 16:9
Displayed In-Stream Image
Enlarged: 1024 x 512 px
Reduced: 506 x 253 px (desktop)
Max. file size on mobile devices: 5 MB for photos
Max. file size on the web: 15 MB
Twitter Post with Multiple Images
You can post up to 4 images at once on Twitter. The size of these images will differ slightly in the final post.
Tweet with two images: 700 x 800 px per image
Tweet with three images: 1st image 700 x 800 px / following images 1200 x 686 px
Tweet with four images: 1200 x 600 px per image
Cards
Aspect ratio: 1.91:1
Summary Card 120 x 120 px
Summary Card with large image; maximum dimensions: 4096 x 4096 px
Player Card: 262 x 262 px, or 359 x 196 px with 16:9 aspect ratio
Website Cards: 800 x 320 px
Instagram Image Sizes
Profile Picture
Recommended: 320 x 320 px
Displayed: 110 x 110 px
Image Thumbnails
The content of your Instagram profile page is displayed to visitors as “The Grid”. All images and videos you have posted are listed as scaled-down thumbnails in a grid.
Displayed: 161 x 161 px
Image
Recommended for
- Square: 1080 x 1080 px
- Portrait: 1080 x 1350 px or format 4:5
- Landscape: 1080 x 566 px
Recommended aspect ratio: 1.91:1-4:5
Recommended width: 1080 px
Recommended height: 566 – 1350 px
Displayed Picture
In feed: 510 x 510 px
Square or rectangular with aspect ratio between 1.91:1 and 4:5
Stories
Instagram Stories gives you both video and image options. Stories have become an increasingly popular way to share visual content on social media.
Recommended: 1080 x 1920 px
Min: 600 x 1067 px
Aspect ratio: 9:16
Max. file size: 4 GB
Recommended top and bottom spacing: approx. 14% (250 px)
Carousel
Recommended for
- Square: 1080 x 1080 px
- Portrait: 1080 x 1350 px
- Landscape: 1080 x 566 px
Aspect ratio: Landscape: 1.91:1, square 1:1, vertical 4:5
Recommended width: 1080 px
Recommended height: 566 – 1350 px
Reels
Recommended: 1080 x 1920 px
Aspect ratio: 9:16
Please remember that reels in your profile feed will be cropped to an aspect ratio of 1:1.
YouTube Image Sizes
YouTube is the social video content platform that no content creator in the video sector can avoid.
Profile picture
Recommended: 800 x 800 px
Displayed: 98 x 98 px
Cover
The cover is the figurehead of a channel and should make visitors stay longer on the channel and watch more of its content.
Recommended: 2560 x 1440 px
Minimum: 2048 x 1152 px
Max. file size: 6 MB
Since YouTube content is viewed on different devices, the aspect ratios and formats of the cover also vary. So make sure the cover image is optimized for each streaming device.
Displayed Cover
Tablet: 1855 x 423 px
Mobile: 1546 x 423 px
TV: 2560 x 1440 px
Desktop: 2560 x 423 px
Video
Minimum: 1280 x 720 px (minimum size Full HD)
Recommended: 1920 x 1080 px
Aspect ratio: 16:9
Full HD: 1920×1080
HD Ready: 1280×720
Max. video file size: 128 GB
Max. video length: 12 hours
Shorts
Maximum length: 60 sec.
Aspect ratio: 9:16
Recommended format: 1080 × 1920 (1080p) / min. 240 × 426 (240p) and max. 2160 × 3840 (2160p)
Video formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP and WebM
Maximum playing time of music from YouTube library: 15 seconds
Maximum track length: 100 characters
LinkedIn Image Sizes
Profile Picture
This is the main image of your personal LinkedIn account and acts as a sort of application photo.
Recommended: from 400 x 400 px
Minimum: 200 x 200 px
Max. file size: 8 MB
Personal Profile Picture
Recommended: 1584 x 396 px
Max. file size: 4 MB
Company Profile Picture
Recommended: 300 x 300 px or larger
Minimum: 300 x 300 px
Max. file size: 4 MB
Company Cover
Recommended: at least 1128 x 191 px
Max. file size: 4 MB
Display in: 1400 x 425 px
Shared / Link Images
Recommended: 1200 x 627 px
Display in: 552 x 289 px
Hero Image
The Hero Image is located as a banner at the top of your Business Page and is usually larger than other LinkedIn images.
Recommended: at least 1128 x 376 px
Max. file size: 2 MB
Square Logo
This business or brand image will appear when people search for you. Please note that despite the small size, the image is easily recognizable to your audience.
Image size: 60 x 60 px (will be adjusted to this format)
Max. file size: 2 MB
Business Header
Recommended: at least 646 x 220 px
Max. file size: 2 MB
Pinterest Image Sizes
Profile Picture
If you set up your account using a Facebook, Twitter, or email account, Pinterest will use the profile picture of that account for your page. However, you can add a new profile photo at any time.
Recommended: at least 165 x 165 px
Display on profile page: 165 x 165 px
Display on other pages: 32 x 32 px
Max. file size: 10 MB
Cover
Recommended: 1440 x 810 px
Pins
Recommended for
- Standard Pin: 1000 x 1500 px
- Story Pin: 1080 x 1920 px
- Square Pin: 1000 x 1000 px
- Long Pin: 1000 x 2100 px
- Infographic: 1000 x 3000 px
Please note that Pinterest limits the width, but not the length, of a pinned image. Therefore, images in at least square or better vertical image format are best suited.
Displayed pins
On the main page and a pin board: width 236 px – height scaled
Enlarged pins: minimum width 600 px – height scaled
Recommended aspect ratio: 2:3 – 1:3.5
Displayed thumbnails
Large thumbnails: 222 x 150 px
Smaller thumbnails: 55 x 55 px
TikTok Image Sizes
Profile Picture
Recommended: 200 x 200 px
Minimum: 20 x 20 px
Video
Recommended: 1080 x 1920 px
Aspect ratio: 1:1 or 9:16
Social Media Image Sizes 2023 at a Glance
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