Alina Bielfeldt
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Industry Recap 2020: US Retail on Social Media

How well did retail companies perform on social media in 2020? All year round, supermarkets and drugstores compete to win customers. Given the fact that the companies’ offering is often very similar, their marketing strategy is all the more important…

Top 9 Pinterest Marketing Tips

How powerful is your Pinterest Marketing? Follow our 9 tips to build a strong community that interacts with your content and increases your engagement. You can increase attention and achieve higher click rates by building a strong brand presence. Take…

Top 7 LinkedIn Features You Should Use in 2020

Here you will find the top 7 LinkedIn features you should know in 2020. We introduce you to the new features of the platform and show you how you can use them to become more interactive and reach your followers…

Basics of Influencer Marketing – The Guide for Successful Business Cooperations

Influencer marketing offers you a new way to reach your audience. The bond between influencers and their community allows you to promote products more authentically. Where classical advertising reaches its limits, you can leverage the reach of well-known personalities to…

Instagram Reels in 3 Steps – How to Increase Your Reach in 15 Seconds

You want to know everything about Instagram Reels and how to successfully expand your reach with this new feature? In this article you will learn what you need to know about reels and how to create your first short video…

Social Media Benchmarking in 5 Steps – This is How You Perform Against Your Competitors

How do you perform among others in your industry? Benchmarking helps you find out how your social media profiles perform in comparison to your competitors. Comparing your profiles with your industry helps you to improve your performance. If you know…

Community Management – 10 Tips to Deal with Social Media Trolls

They are everywhere and know it all better. We all know them: the trolls and the naggers. But how do you deal with troublemakers on social media? In this article, we will show you how to use community management to…

How to Create a Buyer Persona – Target Group Focused Marketing

Why is a Buyer-Personas important? Buyer personas help you understand your audience’s behaviour and align your social media marketing strategy to attract target customers. The knowledge about the behaviour and needs of your products users enables you to create helpful…