Isabel von Puttkamer
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How Many Stories You Need to Post to Perform Among the Best – Instagram Benchmarks

In our last study, we showed how many posts you should publish on Instagram to keep up with the top performers. But what about stories? The 24-hour format is essential for driving reach on Instagram. We evaluated 120 thousand Instagram…

This is How Often You Need to Post on Facebook and Instagram to Perform Among the Best

To stay present in the minds of your target audience, you need to keep them happy with interesting, funny or exciting posts on a regular basis. If you post too infrequently, people will forget about you and your competitors will…

This is the Click-Through Rate you Need to Achieve on Facebook

Do you want to direct users from your social media profile to your blog, website, or web store? If so, your posts need to be enticing enough for people to click on their links. But how can you judge whether…

Performance Test for Social Media Profiles – Find out How Well you Rank!

Do you want to know how well your Facebook and Instagram profiles are performing and what you need to do to rank in the top 10%? Then take our test! The Performance Test uses seven key metrics to calculate how…

The Right Instagram Hashtags for Any Topic with One Click – Free Tool

In a study of over 5 million Instagram posts, we showed that using lots of hashtags can greatly increase the organic reach of posts. However, to avoid reaching the wrong people with your posts, it’s important that you only use…

Free Tool: Bar Chart Race – Competition of Social Media Profiles

Do you love animated visuals? If so, this Bar Chart Race is just right for you! You can use it to have any social media profiles compete against each other in a race and see how their performance has improved…

Joe Biden to be President – Social Media Prediction for the US Election 2020

Many people have been wrong in assuming that Trump cannot win the election for the US presidency. And yet, his victory could be predicted in 2016 based on social media data. The same indications that spoke for Donald Trump last…

Top 10 Social Media Marketing Blogs

Social media marketing blogs are great for keeping you up to date on news in the industry and giving you helpful tips if you’re dealing with a problem. But which blog is the right one for you? There are a…