Isabel von Puttkamer
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Facebook is getting stricter in its distribution of videos. This is what you need to keep in mind. 

If you post a video on Facebook, it will be rated by the platform according to certain criteria and will thus be more or less relevant. The higher the relevance, the more the video gets distributed, the more users will…

UNO, Boxing & Lipstick – Top Posts of Week 18

Millions of sports fans are on Facebook. Therefore, the major sports events of last week were enjoyed by a wide audience on the platform. How nice would it be to participate in this attention? A few brands managed to do…

Top Posts – How US Brands are increasing Anticipation of new Products

In case you missed it over Easter. US brands have come up with some nice Facebook Posts to highlight upcoming events, such as product launches. At the end of the article you will find the full ranking of top posts.…

Top 10 Most Relevant Topics on Instagram

To best place your content on Instagram and find the appropriate influencers for your brand, it helps to know what appeals to the users most. We found out the top 10 topics on Instagram for spring 2019. The list was…

New Facebook Feature: Up- and Downvoting of Comments

Today we noticed a new feature on Facebook that allows you to rate individual comments below posts. The whole thing works exactly like on other forums and networks like for example Reddit. Next to the comment an upward and a…

Benefiting from the Game-of Thrones-Effect – Top Posts Week 15

Great events like the season launch of Game of Thrones can be instrumentalized for your own marketing, even if you’re in a different industry. You just have to be creative. This and more was shown by American brands this week.…

How to promote a Movie on Facebook – Top Posts Week 14

The first week of April shows that it can pay to use content in a variety of ways to market a new product. Marvel promotes the movie start of Avengers Endgame according to the motto more is more. In the…

Facebook: More detailed Answers to the Question “Why am I seeing this?”

As part of its efforts for more transparency, Facebook is now giving users more detailed information as to why they are shown a post in their feed. This feature has already been in place with advertisements in the news feed…