Isabel von Puttkamer
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Facebook rolls out easy access to its gaming area

Facebook adds a new section for games to its navigation bar. Below this, users can discover, play, watch and chat about games. Games get a lot of attention on Facebook. More than 700 million users play and engage with games…

New Camera Feature on Twitter – Where is this going to lead?

In the next few days, Twitter will be rolling out a new camera feature for all users, allowing them to share and annotate images and videos with added hashtags and locations faster. As TechCrunch reports after talking to Twitter, shots…

Facebook Ads: Introduction of new Key Figures

Facebook will be updating its advertising metrics in the coming weeks. These three changes will be made: The relevance score will be replaced by three new key figures. The potential reach of ads will now be calculated based on the…

Taking Advantage of International Women’s Day –Top Posts Week 10

Public holidays are great occasions to promote a brand on social media. Many American brands used International Women’s Day last Friday for their marketing. We picked a few different approaches out of this week’s top posts ranking. The most successful…

Influencer Marketing 2.0 – Branded Content Ads on Instagram

This could be a game changer for advertisers on Instagram. There is a rumor that there will soon be a new advertising format on Instagram, which will enable brands to sponsor posts of Influencers they are cooperating with. As AdAge…

New Pinterest Features: Catalogs, Shopping Ads and more

Yesterday, Pinterest announced the launch of new features designed to help retailers reach more users who are in the mood to shop. These are the new options: Shop a brand: Beneath product pins, users can find a new section which…

Dark Mode for Facebook Messenger

Facebook is about to roll out a dark design for the Messenger app. This was reported by Social Media Today yesterday. The dark mode not only looks cool but also saves battery. With a little trick, you can already try…

Twitter will soon allow you to hide Tweets

Yesterday, the app whisperer Jane Manchun Wong has discovered a new feature for moderation of conversations in the Twitter code. It allows users to hide tweets. Twitter is testing replies moderation. It lets you to hide replies under your tweets,…