Paul Schulze
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How different industries reach their fans with different strategies – Facebook Top Posts Week 43

People always wonder what sort of strategies they can apply to make their content more successful. Should they try to directly advertise the product or focus on unrelated cat content? What about news that have to

Sweet and Sour – Social Media Ranking Candy Manufacturers

Last year we had a closer look at many candy companies and ended up being pretty disappointed with the results. The effort they put into their Facebook pages wasn’t the best. Which probably was one of

Nowhere is safe – Facebook Top Posts Week 42

Shoot-outs, theft and robbery. Last week’s Top Posts were clustered with illegal activities. Some outlaws got punished immediately after the act. Others are still being searched for. The first example is a video of attempted car-jacking.  KSWO7News shared

Childhood in a box – Social Media Ranking Toy Manufacturers

They are part of everyone’s childhood. Who didn’t create castles made of bricks, fought battles with water guns or dreamed of being a hero while using an action figure? We all used toys. But how are

Move your hips – Facebook Top Posts Week 41

Music was the topic most people cared about last week. No, it wasn’t about music videos made by well known artists or a recently published album… South Park for example made fun of the music industry and

Meeting Mickey and the gang – Theme Parks on Social Media

Theme parks have been entertaining entire families for decades. This week we are analyzing their commitment on social media and try to find out what they could do differently to improve the performance of their pages.

Not as big of a success as expected – Facebook Top Posts Week 40

Toddlers dominated Facebook last week. Not the human ones though. Admittedly there were some cute babies who ended up going viral. But none of them met the success of this little elephant. Sea FM Hobart shared a video  10/3/14

I quit – Facebook Top Posts Week 39

This week’s Top Posts are far from what we expected them to look like. Almost no bended phones, no complaining customers, nothing. Unlike Twitter, Facebook wasn’t flooded with funny pictures about the flaws of the newest Apple product. Kinda