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Benchmarks

Outcry for Justice – Top Posts of Week 20

This week, US brands have a lot going on Facebook. They use a variety of strategies to capture the attention of users. These posts made a special impression. At the end of the article you will find the full ranking…

The best Instagram Posts on Mother’s Day – Top Posts of Week 19

For this year’s #mothersday the social media managers of US companies have come up with nice Instagram posts again. At the end of the article you will find the complete ranking of top posts. When I’m with her H&M starts…

UNO, Boxing & Lipstick – Top Posts of Week 18

Millions of sports fans are on Facebook. Therefore, the major sports events of last week were enjoyed by a wide audience on the platform. How nice would it be to participate in this attention? A few brands managed to do…

Top Posts – How US Brands are increasing Anticipation of new Products

In case you missed it over Easter. US brands have come up with some nice Facebook Posts to highlight upcoming events, such as product launches. At the end of the article you will find the full ranking of top posts.…

Benefiting from the Game-of Thrones-Effect – Top Posts Week 15

Great events like the season launch of Game of Thrones can be instrumentalized for your own marketing, even if you’re in a different industry. You just have to be creative. This and more was shown by American brands this week.…

How to promote a Movie on Facebook – Top Posts Week 14

The first week of April shows that it can pay to use content in a variety of ways to market a new product. Marvel promotes the movie start of Avengers Endgame according to the motto more is more. In the…

Taking Advantage of International Women’s Day –Top Posts Week 10

Public holidays are great occasions to promote a brand on social media. Many American brands used International Women’s Day last Friday for their marketing. We picked a few different approaches out of this week’s top posts ranking. The most successful…

Emotions all over – Top Posts of Week 7

Sports pages on Facebook are really busy. The fans are very enthusiastic and respond accordingly to posts. We took a closer look at last week’s top posts to see which types of posts were especially successful. Personal Messages are most…