What to expect from Instagram Stories – the ultimate Benchmarking Analysis

Stories have become an integral part of the social media landscape. As an additional channel on Instagram they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility of placing links and interactive elements…

Industry Recap 2018 – Retail

Drugstores and supermarkets have to make a constant effort to make the customers choose their stores over those of the competition. Because the product offering is often very similar, the marketing strategy of the different companies has to be creative…

How many hashtags should you use on Instagram?

Hashtags are a tried and tested means of making a post on Instagram searchable and thus reach users outside your own followers. To counteract an ugly proliferation of hashtags, Instagram has the maximum number set to 30 hashtags per post.…

Reach on Instagram

How many of your followers can you reach on Instagram? Insights of over 200,000 posts and stories reveal what you can expect…

Are Cities or Landcapes more successful on Facebook?

It’s the holiday season and our new Tagging is about travel destinations. Our goal was to find out if the Facebook Community prefers certain vacation spots to others. We placed all posts of TripAdvisor from November 2017 until July 2018 into the…

What do Facebook Users want to see in their Feed, Dinner or Dessert?

We address this question in our latest Karma Tagging. To find out whether posts with hearty dishes, like pizza, steak and currys, or sweet dishes, like cakes, ice cream and brownies, are more successful on Facebook we analyzed the content of…

Top 10 Topics on Instagram

In order to place your content on Instagram in the best way and to find fitting influencers for your brand, it is helpful to know what the users are most interested in. We found out the top 10 topics on…

[Infographic] Facebook Reactions: More reach and interaction

Laughing, crying and simmering with rage, that’s now possible on Facebook. Just over a month ago, Facebook introduced the new reactions. For years users demanded an additional Dislike button. But Mark Zuckerberg did not want people nor products to be…