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Studies

Top 10 most relevant Topics on Instagram

To best place your content on Instagram and find the appropriate influencers for your brand, it helps to know what appeals to the users most. We found out the top 10 topics on Instagram for spring 2019. The list was…

How many Instagram Stories per day are optimal?

Stories on Instagram have proven to be a useful and high-reach channel, as shown by the big benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…

What to expect from Instagram Stories – the ultimate Benchmarking Analysis

Stories have become an integral part of the social media landscape. As an additional channel on Instagram they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility of placing links and interactive elements…

Industry Recap 2018 – Retail

Drugstores and supermarkets have to make a constant effort to make the customers choose their stores over those of the competition. Because the product offering is often very similar, the marketing strategy of the different companies has to be creative…

How many hashtags should you use on Instagram?

Hashtags are a tried-and-tested means of making a post on Instagram searchable and thus reaching users beyond your own followers. To counteract an ugly proliferation of hashtags, Instagram has the maximum number set to 30 hashtags per post. A lively…

Reach on Instagram

How many of your followers can you reach on Instagram? Insights of over 200,000 posts and stories reveal what you can expect…

Are Cities or Landcapes more successful on Facebook?

It’s the holiday season and our new Tagging is about travel destinations. Our goal was to find out if the Facebook Community prefers certain vacation spots to others. We placed all posts of TripAdvisor from November 2017 until July 2018 into the…

What do Facebook Users want to see in their Feed, Dinner or Dessert?

We address this question in our latest Karma Tagging. To find out whether posts with hearty dishes, like pizza, steak and currys, or sweet dishes, like cakes, ice cream and brownies, are more successful on Facebook we analyzed the content of…