Are Cities or Landcapes more successful on Facebook?

It’s the holiday season and our new Tagging is about travel destinations. Our goal was to find out if the Facebook Community prefers certain vacation spots to others. We placed all posts of TripAdvisor from November 2017 until July 2018 into the…

What do Facebook Users want to see in their Feed, Dinner or Dessert?

We address this question in our latest Karma Tagging. To find out whether posts with hearty dishes, like pizza, steak and currys, or sweet dishes, like cakes, ice cream and brownies, are more successful on Facebook we analyzed the content of…

Top 10 Topics on Instagram

In order to place your content on Instagram in the best way and to find fitting influencers for your brand, it is helpful to know what the users are most interested in. We found out the top 10 topics on…

[Infographic] Facebook Reactions: More reach and interaction

Laughing, crying and simmering with rage, that’s now possible on Facebook. Just over a month ago, Facebook introduced the new reactions. For years users demanded an additional Dislike button. But Mark Zuckerberg did not want people nor products to be…

Attention! Facebook is losing its footing – user posts decreasing

Facebook is known as the biggest social media platform today. Companies use it for virtually anything. It serves as a cheap support platform, offers advertising opportunities and generates brand exposure like no other website does. But times are changing and…

[INFOGRAPHIC] The impact of time on likes, comments and shares

In times of declining reach and increasing competitive pressure, the best time to post on Facebook seems to become more and more important. Everyone wants to hit the sweet spot when most of his fans are online. But how does a

Too slow! How newspapers lose exposure

Everyone wants to be up to date. This is why newspapers and TV channels are very successful on Facebook. One might think it is rather easy to administer a Facebook page of a newspaper as the content

How much should I write? The 4 most common ways to introduce posts – Facebook Top Posts Week 47

The amount of words you use to describe your Facebook posts is more important than you might think at first. Depending on the content you will want to introduce the topic with a couple words or