What’s the best time for Facebook users to successfully interact with my content? It’s a common question that everyone on social media has asked at a certain point. Finding the best time to post on Facebook will help your business reach its target audience more effectively. Posting your content at the right time can be challenging.
Find out how to identify the best time to post on Facebook and learn when different industries should publish their content in 2021.
Find the most active Days of the Week
To determine the best time to post, you first need to know how your target audience uses their social platforms and what formats appeal to them. For Facebook, you have to ask yourself which Facebook pages your target audience is active on? What are the interests of your fans? Besides your page, the pages of your competitors are most likely to be considered here.
We will take a look at the main streaming providers in the U.S. Amazon Prime, HBO, Hulu, or Disney+ that are competitors of Netflix. If Netflix’ social media managers wants to find out when their posts reach the most potential customers, they have to analyze on which days and times the post interaction is highest in their industry.
Our evaluation shows that Sunday is the best day to reach users with posts on social media in their industry. During the week and especially on Friday, post interaction drops significantly. The graph clearly indicates that the Netflix’ managers should publish their posts on Sundays, Mondays, and Wednesdays.
Determine the perfect Time of Day
Identify at which specific time of day you can reach your target group best. With the daytime analysis, you can precisely find out at which hours the interactions per fan are the greatest.
The daytime analysis shows circles of different sizes and colors. The larger a circle, the more was posted at that time. The greener the circle, the more interactions per fan the posts received. Each circle covers a time interval of two hours.
Netflix’ social media managers can see that users in the industry interact from eight to ten in the morning on Tuesdays, for example, and from ten to twelve p.m. on Fridays. Also, periods of six to ten on Wednesday mornings and between twelve and two on Sundays a.m. stand out. In addition to particularly good times for your content, there are also points here when you should rather not post and can expect fewer interactions, such as Wednesdays between eight and ten a.m.
The Best Times for Industries to Post on Facebook
To help you, we’ve already identified the best times to post on Facebook in important industries.
The Best Times to Post in the Retail Industry
In retail, users interact best with content posted on Saturday’s, whereas the interaction on Wednesdays is rather poor. In conclusion social media managers should aim to create content on Mondays, Saturdays, and Sundays.
Pay close attention to the time intervals that are favorable for posting here. Even on weekdays with a rather meager post interaction, you can convince your users of your content in certain time intervals. For example, Wednesday is generally not the most recommended day, but between ten and twelve a.m. posts get good reactions.
- Best time: Saturday, 6 – 10 a.m.
- Best day: Saturday
- Worst day: Wednesday
Interactive Times for the Media Sector
For the media sector, there are hardly any particularly bad days to post. Throughout the week, post interactions stay at a fairly stable level. Wednesday ranks as the best day of the week to receive post interaction.
Looking at the reactions per post in the industry, a corresponding trend can be identified. You can see that user reactions are high almost all day long. Wednesday stands out nonetheless. There is no other day, posts reach users as successfully. Less should be published between twelve and six a.m., since posts do not receive as many reactions in this time interval.
- Best time: Wednesday, 6 a.m.-8 p.m.
- Best day: Wednesday
- Worst days: Monday and Saturday
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When the Fashion Industry Should Publish its Content
If you want to reach users in the fashion industry, you should focus on producing content on Mondays, Tuesdays and Saturdays. Especially at the beginning of the new week, users interact the most with the industry’s content. However, it is also noticeable that no day is particularly weak in terms of post interactions. Try to focus on the stronger days of the week.
The data confirms that Mondays are the best days to reach your target group. Here, the times from eight to twelve a.m. and four to six p.m., in particular, prove to be rich in interaction. Try using times that generate a lot of interaction, where little is posted, like Saturdays from two to four p.m. Sunday seems to be the weakest day. Your posts can even be successful on slower days, if you post in the right time interval, like Sundays between ten and twelve a.m.
- Best time: Monday, 8-12 a.m.
- Best day: Monday
- Worst day: Sunday
This is How the Tech Industry Posts
If you want to find the right day for your post in the tech industry, Saturday on average appears to be the best day to receive interactions on your posts. Monday also ensures a high level of post interaction in the industry, whereas the remaining days of the week are not directly suitable for publishing content.
The daytime analysis of the tech industry shows that users interact best with content on Saturdays. However, it appears that the other days of the week are also favorable to post on Facebook. Friday from six to eight a.m. or Monday from twelve a.m. to two p.m. are perfect for your content.
- Best time: Saturday, 8 a.m. – 2 p.m., 6 -8 p.m.
- Best day: Saturday
- Worst day: Wednesday
Knowing the best day and time to post will help your content reach users more effectively. Publish when people spend time on Facebook and are most likely to interact with your posts. Keep in mind that the best time to post can vary greatly by industry and can make a significant difference in the success of your content. Identify the best time to post and take your content planning to a whole new level.
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