Benchmarking is a buzz word. It’s what consultants say all the time. But basically, it just means: compare yourself to others, find out who is better than you and learn from the best. And that is something very helpful in Social Media Marketing.
To that end, Fanpage Karma has this very helpful Dashboard. On top of this, we added to amazing new graphs, that make Benchmarking really easy.
The first graph shows the development of Facebook Pages. You can choose the time period and fan pages you want to compare. The graph can show many different indicators of each page, e.g. number of fans, growth, talking about, engagement, interaction, number of posts etc. That makes it very easy to see, which page was the best in which period of time. You spot trends immediately. You will be astonished, how strong these values might vary over time.
The second graph – the performance matrix – helps you to compare fan pages regarding multiple KPIs at the same time. You can also choose from all the important KPIs and make the exactly the analysis that is important to you. Add as many Facebook pages as you like to the graph and choose the period of time. You can see at one glance, how the pages performed. One might grow very strong, but the other might have a great engagement rate. The Performance Matrix will reveal it to you.
Just have a try: www.fanpagekarma.com