Has Instagram Lost its Organic Reach? What to expect for 2022 

Have you noticed a significant drop in your Instagram reach? Rumors persist that posts are losing more and more reach. But is it true that it’s getting harder and harder to reach your followers on Instagram? The Fanpage Karma team…

 Luxury Brands on TikTok: Benchmarks for the Fashion Industry 2021

How successfully do fashion brands reach their audience on TikTok? Big brands like Netflix already started using TikTok for their marketing in early 2019. As the youngest social network, TikTok currently offers the highest rate for organic reach. Companies can…

How Many Likes & Comments You Need to Perform Among the Best – Instagram Benchmarks

How successful is your content? Even well thought out content doesn’t always perform as expected and doesn’t achieve the desired result. Taking a look at the likes and comments your posts receive will help you to get a clear picture.…

How Many Stories You Need to Post to Perform Among the Best – Instagram Benchmarks

In our last study, we showed how many posts you should publish on Instagram to keep up with the top performers. But what about stories? The 24-hour format is essential for driving reach on Instagram. We evaluated 120 thousand Instagram…

This is How Often You Need to Post on Facebook and Instagram to Perform Among the Best

To stay present in the minds of your target audience, you need to keep them happy with interesting, funny or exciting posts on a regular basis. If you post too infrequently, people will forget about you and your competitors will…

This is the Click-Through Rate you Need to Achieve on Facebook

Do you want to direct users from your social media profile to your blog, website, or web store? If so, your posts need to be enticing enough for people to click on their links. But how can you judge whether…

Stories or Posts: How to Reach More Followers – Instagram Benchmarks 2020

How often does something need to be shared in the feed or story? And how does the posting affect the reach? Content marketers know these problems only too well. Instagram is an important channel for companies to address users with…

Performance Test for Social Media Profiles – Find out How Well you Rank!

Do you want to know how well your Facebook and Instagram profiles are performing and what you need to do to rank in the top 10%? Then take our test! The Performance Test uses seven key metrics to calculate how…