This is the Click-Through Rate you Need to Achieve on Facebook

Do you want to direct users from your social media profile to your blog, website, or web store? If so, your posts need to be enticing enough for people to click on their links. But how can you judge whether…

Stories or Posts: How to Reach More Followers – Instagram Benchmarks 2020

How often does something need to be shared in the feed or story? And how does the posting affect the reach? Content marketers know these problems only too well. Instagram is an important channel for companies to address users with…

Performance Test for Social Media Profiles – Find out How Well you Rank!

Do you want to know how well your Facebook and Instagram profiles are performing and what you need to do to rank in the top 10%? Then take our test! The Performance Test uses seven key metrics to calculate how…

Joe Biden to be President – Social Media Prediction for the US Election 2020

Many people have been wrong in assuming that Trump cannot win the election for the US presidency. And yet, his victory could be predicted in 2016 based on social media data. The same indications that spoke for Donald Trump last…

Social Media Benchmarking in 5 Steps – This is How You Perform Against Your Competitors

How do you perform among others in your industry? Benchmarking helps you find out how your social media profiles perform in comparison to your competitors. Comparing your profiles with your industry helps you to improve your performance. If you know…

How to Create Social Media Report Templates

If you want to optimize your reporting, you should definitely try this new feature! Actually there are two … You can now create your own social media reports and cross-account report templates with Fanpage Karma. Create a set of standard…

Hashtag Analysis – Peak Hours of Topics on Instagram

The classic Instagrammer drinks beer and wine five nights a week, dreams of travelling in the morning and likes to eat burgers on Saturdays. That is, if you trust the hashtags used in the posts during the week. We present…

Do Trump’s Republican Opponents Stand a Chance? – Social Media Analysis

The 2020 primaries will decide who has a chance at becoming the next president. Due to the whistleblower complaint, which makes the launch of impeachment almost certain, the question arises if Trump is the best candidate for the republican party. …