The first week of April shows that it can pay to use content in a variety of ways to market a new product.
Marvel promotes the movie start of Avengers Endgame according to the motto more is more. In the past week alone, the site posted eight posts to push the attention for the film (and this only includes posts on the Marvel Studios Page). Five of the posts made it into the top 10. The content was presented in different ways.
For one, there is the classic movie trailer. The video was the most popular with 228,800 interactions.
Then there is a photo gallery showing the stars of the movie at an event in a Disney Adventure Park. Stars in combination with children in superhero costumes melt the user’s hearts. This got 49,700 interactions.
With another picture gallery of the posters for the film, Marvel reaches almost as many users. There were 37,700 interactions.
Last but not least, Marvel released a behind-the-scenes teaser with comments from the actors to increase the excitement even further. Again, there were 36,400 interactions made.
The different types of posts press different buttons among users and fans, so the harvest of interactions is even greater. Of course, the post frequency also plays an important role. A total of 352,600 interactions was collected by the page so far with its four posts.
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Top Posts of US Brands
All top posts of the 14th calendar week with all key figures can be found here.
1
Marvel Studios
“It’s not about how much we lost, it’s about how much we have left.”
Tickets are now available for Marvel Studios’ Avengers: Endgame, in theaters April 26: www.Fandango.com/AvengersEndgame
3
IMDb
Let’s put a smile on that face. The #JokerMovie trailer is here: https://imdb.to/joker
4
Warner Bros. Pictures
Put on a happy face. #JokerMovie – in theaters October 4.
5
Starbucks
Say hello to Pupbucks—a brand new breed of Starbucks stores. 👋🐾
6
boohoo.com (US)
OMGGGG 😍😍😍
7
Duluth Trading Company
Time’s short during the building season, and you need fast-dressing function that won’t let you down.
Just step in, button and get hammering through your workday in the DuluthFlex Fire Hose Romper.
8
Marvel Studios
The stars of Marvel Studios’ Avengers: Endgame assembled at Disney California Adventure Park today for Avengers Universe Unites!
9
Louis Vuitton
Travel light. Introducing Horizon Soft, the new Louis Vuitton rolling luggage collection designed by Marc Newson featuring Kris Wu and Karlie Kloss. Learn more at http://on.louisvuitton.com/6184EwhyM
10
McLaren Automotive – The Official Page
Convention. Tradition. Rules. They might hold others back, but not McLaren. A new kind of Grand Tourer is coming soon. #NEWRULES
11
LEGO (Default)
The long search is finally over… 📱
12
Marvel Studios
Check out the exclusive Avengers: Endgame posters for IMAX, Dolby Cinema, & RealD.
Get tickets now: www.Fandango.com/AvengersEndgame
13
Marvel Studios
“These are the highest stakes that the Avengers have ever faced.”
Watch this behind-the-scenes look with the cast of Marvel Studio’s Avengers: Endgame. See the film in theaters April 26, get tickets now: www.Fandango.com/AvengersEndgame
14
AIG
Today kicks off AIG’s Global Volunteer Month! 🎉 Our employees are participating in 85+ #volunteer events supporting nonprofit organizations.
15
Mountain Dew
We’re just a few days out from Game of Thrones premiere on HBO. And we got a few friends to help us celebrate Mountain Dew #LetsDo #ForTheThrone
16
Marvel Studios
In celebration of Captain Marvel soaring past the $1 Billion mark at the global box office, check out this brand-new poster by artist Tracie Ching. #HigherFurtherFaster
17
Marvel
“It’s not about how much we lost, it’s about how much we have left.”
Tickets are now available for Marvel Studios’ “Avengers: Endgame,” in theaters April 26: www.Fandango.com/AvengersEndgame
18
Mountain Dew
Winter is here… and our cans are BACK.
Don’t miss out on the last chance to snag your very own limited edition Game of Thrones Mtn Dew can. 18+, Ends 4/7/19. Rules http://bit.ly/mtdchnn
Enter by:
1) Tell us what you’d sacrifice using #ACanHasNoName #ForTheThrone #MTNDEWsweepstakes below
2) Click here for your chance to win https://for-the-throne.fooji.com/#start
And don’t forget to catch the Final Season on April 14th on @HBO.
19
AIG
We’re committed to creating a workplace culture where anyone can feel like they belong. And we’re proud to earn 100% on the Human Rights Campaign’s Corporate Equality Index for LGBTQ-inclusive policies. 💯 🥇
20
IMDb
Let’s put a smile on that face. The new #JokerMovie trailer drops tomorrow. https://imdb.to/joker
21
Gearbox
Borderlands 3 arrives on Xbox One, PS4, and PC on September 13, 2019! Tune in to the Gameplay Reveal Event on May 1st, where we’ll debut the first hands-on looks! Pre-order now to get the Gold Weapon Skins Pack! #MayhemisComing
#Borderlands3 ➜ https://borderlands.com
22
Xbox
Be the ghost on the battlefield.
Phantom White, available now: https://xbx.lv/2D16VDF
23
Jeep
The “Find Your Freedom” contest is here. Pre-order a Jeep Gladiator Launch Edition truck and you could win $100k to take a year off and enjoy it. Visit https://bit.ly/2V5PoRE for more details. #4x4Day #GladiatorIsBack
24
ALDI USA
When it comes to plastics, know that we’ll keep doing more to generate less waste. For 40+ years, we’ve never offered single-use plastic bags at ALDI, and by 2025, all ALDI-exclusive products, including plastic packaging, will be reusable, recyclable or compostable.
