Top 5 Content Tips for the Season

As the year draws to its end, the strongest period of the year in terms of sales begins. We’ve put together 5 tips for your content to draw extra attention to your offers. Get attention for your company and your offers and convince your target group to purchase. We show you which content generates clicks and increases the traffic to your online-shop at this time. Use our tips for a strong season and increase your sales in 2020. 

Top 5 Content Tips 

Our 5 tips will help you to engage with your target audience through your content – especially in the holiday season. 

1. Run a Giveaway Campaign

Running a giveaway campaign is highly on trend at this time of the year. A great opportunity to increase the attention for your brand and to present your products to your target group. Organizing and creating the content is very easy. The key to a successful gift promotion lies in a proper planning. Set concrete goals before you start working on the content. 

For example, if you launch a new product in the holiday season, it is a good idea to draw attention to it with a giveaway campaign. Increase the reach of your campaign by entering into a cooperation with another brand or influencer with the same target group. This way you can increase your reach and attract new users with just one single post. 

For the launch of their new necklace, Katie Belle starts a raffle with Nuxe. The cooperation with Nuxe helps to present the new product to a larger group and to expand their reach.  

Each brand comes from its own niche, but has a similar target group, so this cooperation can be very effective. This is exactly the kind of collaboration between brands that you should be looking for – one that addresses a similar target group that is also interested in your product.

2. Start a Customer Appreciation Campaign

Especially during the holidays, it’s all about showing appreciation to the people around us. This is a great opportunity for companies to thank their community. So why not start a customer appreciation campaign? 

There are many ways to show your followers how important they are to you. Some brands take things simple with a thank you and don’t beat around the bush. 

LovelyBody says thank you and shows with this post that even a simple thank you is enough. You don’t always have to invest a huge budget or a lot of energy in a big campaign. Appreciation can make a big difference.

Using promo codes is another way to say thank you to your community. The lingerie brand MeUndies uses the code MEMBERFEST to offer its followers an exclusive discount of 40%.

3. Launch a New Product 

The holidays also mark the beginning of the highest sales period of the year. Take advantage of this opportunity and bring out a suitable product. After all, Christmas is getting closer and closer and people are looking for the perfect gifts for their loved ones. 

The cosmetics brand Lush is a great example of this. Every winter the company launches new products inspired by the holidays. With about 26 thousand Likes, the new product line is successfully reaching the community.  

Prepare your campaign well and use the great influence of presenting your products in social networks. This way you will gain a wide attention and you can direct traffic to your online store.

4. Give Back to Those in Need

Christmas time is about much more than consumption. It is also the time to support others. That’s why many companies decide against a pure discount campaign for Black Friday or Cyber Week and do something good as well. The reality is that most people do not need a discount code or a special offer! For many it is more important that companies share values that are in line with the values of the consumers. 

With a campaign Girlfriend Collective stands up for a good cause. With over 15 thousand Likes, the post hits community approval and shows that brands can benefit from putting their values into practice. 

According to a Unilever report, 33% of consumers today choose to buy from brands they believe have social or environmental benefits. When choosing between two brands of the same quality and price, 90% of U.S. shoppers are likely to switch to a brand that serves the cause.

5. Impress with an Influencer Campaign 

The holidays are not just one of the most lucrative times for e-commerce, they’re also one of the most competitive periods of the year. And of course, an influencer campaign should not be missing here. Especially at Christmas time, working with influencers is an effective way to introduce your brand to a new audience and convince more people of your offer. Influencer marketing helps you to get noticed and to present your products successfully. 

Remember that most influencers are flooded with requests at this time of year. Therefore, it is important to offer a clear and preferably simple offer to convince people to work with you. The simpler a campaign is, the more likely it is that cooperation will succeed. Also, take enough time to find the right influencer! In influencer marketing, you will be more successful if you find someone who has a good connection to the community and fits into your niche. 

Once you have decided on a suitable influencer, it is time to let your creativity run free. It is important to show potential customers what is unique about your product and why it belongs on their shopping list.

This year Walmart chose actress Drew Barrymore for a campaign. Working with a trusted and authentic person, the company convinces its community and collects more than 5 thousand Likes. The success of the cooperation can be seen even stronger on the profile of the actress. The related post in her feed receives over 66 thousand Likes.

Conclusion

In the most peaceful time of the year, users’ hearts are open to charity, gifts and heartwarming content. Now you have the chance to present your company and your products from their best side and thus increase your reach and boost sales. Our 5 tips will help you to convince your followers of you and your offers.