🕕 Reading time: 6 Min. Instagram Reels are no longer just a trend, but a permanent fixture on the platform. In this article, we publish the results of our Reel study, in which we investigated whether strong emotions in Reels…
Instagram Studies
How To Use Hashtags in Instagram Reels To Multiply Your Reach and Likes
🕕 Reading time: 5 min. Hashtags are always a hot topic on Instagram. However, since Reels are distributed on Instagram differently than traditional posts, there are many rumors about whether it is effective to use hashtags in Reels. In our…
How To Get 746 Percent Higher Engagement on Your Reels by Using This Music Trick
🕕 Reading time: 4 min. Should you use music in your Instagram Reels? And if so, how? We have analyzed hundreds of Reels. In today’s article, we dispel all the rumors about using music in Instagram Reels, and show you…
These Calls-to-Action Improve the Reach of Your Instagram Reels
🕕 Reading time: 8 min. Instagram is all about Reels these days. Unlike posts or stories, Reels are more often played out to users who don’t yet follow your profile. This offers companies a great opportunity to increase their reach…
Has Instagram Lost its Organic Reach? What to expect for 2022
Have you noticed a significant drop in your Instagram reach? Rumors persist that posts are losing more and more reach. But is it true that it’s getting harder and harder to reach your followers on Instagram? The Fanpage Karma team…
Stories or Posts: How to Reach More Followers – Instagram Benchmarks 2020
How often does something need to be shared in the feed or story? And how does the posting affect the reach? Content marketers know these problems only too well. Instagram is an important channel for companies to address users with…
Top 10 Most Relevant Topics on Instagram
To best place your content on Instagram and find the appropriate influencers for your brand, it helps to know what appeals to the users most. We found out the top 10 topics on Instagram for spring 2019. The list was…
How Many Instagram Stories per Day are Optimal?
Stories on Instagram have proven to be a useful and high-reach channel, as shown by the large benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…