Instagram Studies

Stories or Posts: How to Reach More Followers – Instagram Benchmarks 2020

How often does something need to be shared in the feed or story? And how does the posting affect the reach? Content marketers know these problems only too well. Instagram is an important channel for companies to address users with…

Top 10 Most Relevant Topics on Instagram

To best place your content on Instagram and find the appropriate influencers for your brand, it helps to know what appeals to the users most. We found out the top 10 topics on Instagram for spring 2019. The list was…

How Many Instagram Stories per Day are Optimal?

Stories on Instagram have proven to be a useful and high-reach channel, as shown by the large benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…

What to expect from Instagram Stories – the ultimate benchmarking analysis

Stories have become an integral part of the social media landscape. As an additional channel on Instagram, they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility to place links and interactive elements…

How many hashtags should you use on Instagram?

Hashtags are a tried-and-tested means of making a post on Instagram searchable and thus reaching users beyond your own followers. To counteract an ugly proliferation of hashtags, Instagram has the maximum number set to 30 hashtags per post. A lively…

Reach on Instagram

How many of your followers can you reach on Instagram? Insights of over 200,000 posts and stories reveal what you can expect…