Artificial intelligence has generated a tremendous amount of buzz over the last few months. Every day, more marketers are using AI in social media to increase their efficiency and output. In this article, we want to introduce the best AI…
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Data-Driven Study: Who You Should and Shouldn’t Mention – Analysis of Mentions in Instagram Reels
🕕 Reading time: 4 min. Instagram allows you to “mention” other accounts in posts and many users try to increase the reach and engagement rates of their own Reels by mentioning prominent people or brands. But is mentioning prominent accounts…
Study: The Most Successful Social Media Accounts Use These Emotional Tricks To Increase Their Instagram Reels Reach Sixfold
🕕 Reading time: 6 Min. Instagram Reels are no longer just a trend, but a permanent fixture on the platform. In this article, we publish the results of our Reel study, in which we investigated whether strong emotions in Reels…
These Calls-to-Action Improve the Reach of Your Instagram Reels
🕕 Reading time: 8 min. Instagram is all about Reels these days. Unlike posts or stories, Reels are more often played out to users who don’t yet follow your profile. This offers companies a great opportunity to increase their reach…
How to Develop a Social Media Strategy in 5 Steps
The impact of social media is more important than ever for companies and brands to convince potential customers. Information nowhere spreads faster, and billions of people can be reached instantly. In January 2022, the number of social network users worldwide…
How to Conduct a Social Media Audit in 5 Steps
Have you lost track of your social media presence? Then it is the best time for a social media audit! A social media audit helps you evaluate your company’s performance on different platforms. It helps you ensure that your profiles…
7 Companies That Take a Stand on Social Media
There’s no denying that social media plays a major role these days, especially when it comes to the products we consume. Still, research also shows that for comparable price and quality, 91% of consumers prefer to switch to a brand…
7 Successful Brands on TikTok to Get Inspired From
With more than one billion users and a presence in over 150 countries, TikTok has taken the world by storm. The creative platform has over 800 million monthly active users and was the most downloaded app in the world in…