The number of daily produced videos on Instagram has increased 4 times in the last few years, while Facebook users watch more than 8 million videos, every day. With statistics like these, it is no wonder that 88 percent of…
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Black Friday: How to Create a Successful Social Media Campaign
Are you ready for the turnover of your year? On Black Friday, companies generate record online sales. In 2020, Americans plan to spend $148.5 billion in the days from Black Friday to Cyber Monday alone. Arm yourself for the strongest…
How-To Twitter – Top 11 Tips for Successful Twitter Marketing
What about your Twitter marketing? In 2020, the platform registered 186 million daily active users, a 34% increase over the previous year. The increasing popularity of the network makes Twitter more attractive for companies to get in touch with their…
Industry Recap 2020: US Retail on Social Media
How well did retail companies perform on social media in 2020? All year round, supermarkets and drugstores compete to win customers. Given the fact that the companies’ offering is often very similar, their marketing strategy is all the more important…
Top 9 Pinterest Marketing Tips
How powerful is your Pinterest Marketing? Follow our 9 tips to build a strong community that interacts with your content and increases your engagement. You can increase attention and achieve higher click rates by building a strong brand presence. Take…
How to Create a Buyer Persona – Target Group Focused Marketing
Why is a Buyer-Personas important? Buyer personas help you understand your audience’s behaviour and align your social media marketing strategy to attract target customers. The knowledge about the behaviour and needs of your products users enables you to create helpful…
Customer Journey Mapping – Marketing According to the Needs of Your Customers
Customer journey mapping helps you to create content based on your customers’ needs to increase customer retention and achieve higher conversions. We show you how to guide users from first contact with your company to purchase and turn them into…
[INFOGRAPHIC] The impact of time on likes, comments and shares
In times of declining reach and increasing competitive pressure, the best time to post on Facebook seems to become more and more important. Everyone wants to hit the sweet spot when most of his fans are online. But how does a