🕕 Reading time: 6 Min. Instagram Reels are no longer just a trend, but a permanent fixture on the platform. In this article, we publish the results of our Reel study, in which we investigated whether strong emotions in Reels…
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These Calls-to-Action Improve the Reach of Your Instagram Reels
🕕 Reading time: 8 min. Instagram is all about Reels these days. Unlike posts or stories, Reels are more often played out to users who don’t yet follow your profile. This offers companies a great opportunity to increase their reach…
How to Develop a Social Media Strategy in 5 Steps
The impact of social media is more important than ever for companies and brands to convince potential customers. Information nowhere spreads faster, and billions of people can be reached instantly. In January 2022, the number of social network users worldwide…
How to Conduct a Social Media Audit in 5 Steps
Have you lost track of your social media presence? Then it is the best time for a social media audit! A social media audit helps you evaluate your company’s performance on different platforms. It helps you ensure that your profiles…
7 Companies That Take a Stand on Social Media
There’s no denying that social media plays a major role these days, especially when it comes to the products we consume. Still, research also shows that for comparable price and quality, 91% of consumers prefer to switch to a brand…
7 Successful Brands on TikTok to Get Inspired From
With more than one billion users and a presence in over 150 countries, TikTok has taken the world by storm. The creative platform has over 800 million monthly active users and was the most downloaded app in the world in…
TikTok Guide – How to Reach Your Target Audience
With over one billion monthly users (and growing!), TikTok is ideal for reaching new audiences. If you’re not yet using TikTok, you could be missing out on a huge opportunity to grow. Last June, the app reached a major milestone:…
8 Essential Tools for Social Media Marketing
Social media gives companies a great chance to reach their target group. Different formats can be used on numerous networks to present yourself and convince users of your brand and products. Tools can help you structure your social media marketing…