How to Conduct a Social Media Audit in 5 Steps 

Have you lost track of your social media presence? Then it is the best time for a social media audit! A social media audit helps you evaluate your company’s performance on different platforms. It helps you ensure that your profiles…

7 Companies That Take a Stand on Social Media

There’s no denying that social media plays a major role these days, especially when it comes to the products we consume. Still, research also shows that for comparable price and quality, 91% of consumers prefer to switch to a brand…

7 Successful Brands on TikTok to Get Inspired From

With more than one billion users and a presence in over 150 countries, TikTok has taken the world by storm. The creative platform has over 800 million monthly active users and was the most downloaded app in the world in…

8 Essential Tools for Social Media Marketing

Social media gives companies a great chance to reach their target group. Different formats can be used on numerous networks to present yourself and convince users of your brand and products. Tools can help you structure your social media marketing…

Social Media Video Guide – 7 Steps to Successful Video Content

The number of daily produced videos on Instagram has increased 4 times in the last few years, while Facebook users watch more than 8 million videos, every day. With statistics like these, it is no wonder that 88 percent of…

Black Friday: How to Create a Successful Social Media Campaign

Are you ready for the turnover of your year? On Black Friday, companies generate record online sales. In 2020, Americans plan to spend $148.5 billion in the days from Black Friday to Cyber Monday alone. Arm yourself for the strongest…

How-To Twitter – Top 11 Tips for Successful Twitter Marketing

What about your Twitter marketing? In 2020, the platform registered 186 million daily active users, a 34% increase over the previous year. The increasing popularity of the network makes Twitter more attractive for companies to get in touch with their…

Industry Recap 2020: US Retail on Social Media

How well did retail companies perform on social media in 2020? All year round, supermarkets and drugstores compete to win customers. Given the fact that the companies’ offering is often very similar, their marketing strategy is all the more important…