Influencer marketing offers you a new way to reach your audience. The bond between influencers and their community allows you to promote products more authentically. Where classical advertising reaches its limits, you can leverage the reach of well-known personalities to…
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Instagram Creator Profile & Studio – everything you need to know
Since mid-May, Instagram users have had the opportunity to change their private or business profile into a Creator Profile. In addition, there is now the Instagram Creator Studio, a counterpart to the already established Facebook Creator Studio. What this means…
Influencer Marketing 2.0 – Branded Content Ads on Instagram
This could be a game changer for advertisers on Instagram. There is a rumor that there will soon be a new advertising format on Instagram, which will enable brands to sponsor posts of Influencers they are cooperating with. As AdAge…