Data-Driven Study: Who You Should and Shouldn’t Mention – Analysis of Mentions in Instagram Reels

🕕 Reading time: 4 min. Instagram allows you to “mention” other accounts in posts and many users try to increase the reach and engagement rates of their own Reels by mentioning prominent people or brands. But is mentioning prominent accounts…

Study: The Most Successful Social Media Accounts Use These Emotional Tricks To Increase Their Instagram Reels Reach Sixfold

🕕 Reading time: 6 Min. Instagram Ree​ls are no longer just a trend, but a permanent fixture on the platform. In this article, we publish the results of our Reel study, in which we investigated whether strong emotions in Reels…