Social Media Benchmarking in 5 Steps – This is How You Perform Against Your Competitors

How do you perform among others in your industry? Benchmarking helps you find out how your social media profiles perform in comparison to your competitors. Comparing your profiles with your industry helps you to improve your performance. If you know…

How to Create Social Media Report Templates

If you want to optimize your reporting, you should definitely try this new feature! Actually there are two … You can now create your own social media reports and cross-account report templates with Fanpage Karma. Create a set of standard…

Hashtag Analysis – Peak Hours of Topics on Instagram

The classic Instagrammer drinks beer and wine five nights a week, dreams of travelling in the morning and likes to eat burgers on Saturdays. That is, if you trust the hashtags used in the posts during the week. We present…

Do Trump’s Republican Opponents Stand a Chance? – Social Media Analysis

The 2020 primaries will decide who has a chance at becoming the next president. Due to the whistleblower complaint, which makes the launch of impeachment almost certain, the question arises if Trump is the best candidate for the republican party. …

Top 10 Most Relevant Topics on Instagram

To best place your content on Instagram and find the appropriate influencers for your brand, it helps to know what appeals to the users most. We found out the top 10 topics on Instagram for spring 2019. The list was…

How Many Instagram Stories per Day are Optimal?

Stories on Instagram have proven to be a useful and high-reach channel, as shown by the large benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…

What to expect from Instagram Stories – the ultimate benchmarking analysis

Stories have become an integral part of the social media landscape. As an additional channel on Instagram, they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility to place links and interactive elements…

Industry Recap 2018 – Retail

Drugstores and supermarkets have to make a constant effort to make the customers choose their stores over those of the competition. Because the product offering is often very similar, the marketing strategy of the different companies has to be creative…