Data-Driven Study: Who You Should and Shouldn’t Mention – Analysis of Mentions in Instagram Reels

🕕 Reading time: 4 min. Instagram allows you to “mention” other accounts in posts and many users try to increase the reach and engagement rates of their own Reels by mentioning prominent people or brands. But is mentioning prominent accounts…

Oatly’s Social Media Strategy – 3 Tips for Your Instagram Presence

We met for a coffee – with oat milk. We are interested in the success story of the Swedish oat milk producer Oatly. With its slogan “It’s like milk, but made for humans” and their social media strategy, Oatly has…

How Many Instagram Stories per Day are Optimal?

Stories on Instagram have proven to be a useful and high-reach channel, as shown by the large benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…

What to expect from Instagram Stories – the ultimate benchmarking analysis

Stories have become an integral part of the social media landscape. As an additional channel on Instagram, they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility to place links and interactive elements…

How to analyze in Real-Time

Do you sometimes get very excited about a recently published post and check the network every few minutes to see if people have liked it? Then we have something for you. With Fanpage Karma you can now analyze all profiles…

Industry Recap 2018 – Retail

Drugstores and supermarkets have to make a constant effort to make the customers choose their stores over those of the competition. Because the product offering is often very similar, the marketing strategy of the different companies has to be creative…

How many hashtags should you use on Instagram?

Hashtags are a tried-and-tested means of making a post on Instagram searchable and thus reaching users beyond your own followers. To counteract an ugly proliferation of hashtags, Instagram has the maximum number set to 30 hashtags per post. A lively…

Reach on Instagram

How many of your followers can you reach on Instagram? Insights of over 200,000 posts and stories reveal what you can expect…