Data-Driven Study: Who You Should and Shouldn’t Mention – Analysis of Mentions in Instagram Reels

🕕 Reading time: 4 min. Instagram allows you to “mention” other accounts in posts and many users try to increase the reach and engagement rates of their own Reels by mentioning prominent people or brands. But is mentioning prominent accounts…

Study Revealed: These Are the Best Hooks for Your Instagram Reels

🕕 Reading time: 9 min. “Hooks” are purposefully implemented marketing devices designed to pique the interest of a target audience. Hooks are often used in Reels and many consider them to even be the most accurate predictor of success for…

Study: The Most Successful Social Media Accounts Use These Emotional Tricks To Increase Their Instagram Reels Reach Sixfold

🕕 Reading time: 6 Min. Instagram Ree​ls are no longer just a trend, but a permanent fixture on the platform. In this article, we publish the results of our Reel study, in which we investigated whether strong emotions in Reels…

How To Get 746 Percent Higher Engagement on Your Reels by Using This Music Trick

🕕 Reading time: 4 min. Should you use music in your Instagram Reels? And if so, how? We have analyzed hundreds of Reels. In today’s article, we dispel all the rumors about using music in Instagram Reels, and show you…

5 easy tips to increase your Facebook reach (again)

The purpose of a Facebook page is to reach fans. Otherwise neither the page owner nor the fans would benefit from the whole Facebook-Social-Media-Shebang. That’s why it’s really unfortunate, that over the last few months this