Social media gives companies a great chance to reach their target group. Different formats can be used on numerous networks to present yourself and convince users of your brand and products. Tools can help you structure your social media marketing and professionalize your work. This way you will keep an overview across all networks, save time on the different platforms and optimize your strategy.
This article presents 10 tools that will support you in your daily social media routine. They will help you with your most important tasks, from email marketing and topic research to social media management itself. Find the tools that fit your needs!
Social Media Management
Social media tools help you to improve your social media marketing. With their help, you can monitor your profiles’ activities and get a network-wide overview from a central platform. Automated processes make workflows more efficient and save a lot of time. In addition, analysis functions give you valuable insights into the performance of your profiles and support you to optimize your activities continuously.
Fanpage Karma
Fanpage Karma offers an all-in-one solution for small and large businesses. The broad functions support you with analysis, community management, publishing and researching. With the analytics section, you can evaluate an unlimited number of profiles, identify important benchmarks and increase your performance.
Messages from different networks run together in a central inbox and can be managed in real-time. Posts for different platforms can also be created, planned and automatically published. In addition, Fanpage Karma helps you to discover new trends, topics and profiles. With this powerful tool, you can optimize your entire social media marketing and reach your target group more efficiently.
Optimize and automate your social media management
If you would like to track your success, automate your posting and manage all your social media pages over one tool, then try Fanpage Karma for free.
Hubspot
Hubspot coordinates your inbound marketing. You can use the social media section to plan posts for different platforms and publish them manually. Get tips on the best times to publish and find out who is interacting with your content.
The tool provides extensive functions to optimize your emails to improve click and open rates. In addition, activity reports can be viewed to obtain insight about content, campaign and channel performance. The integrated CRM determines how many visitors, leads and customers individual activities generated on social media.
Email Marketing
A professional tool is essential for successful email marketing. With software, recurring processes can be automated, from sending to personalizing to evaluation. This reduces the error rate and saves valuable time for other marketing tasks.
MailChimp
MailChimp is one of the most widely used email marketing solutions worldwide. The tool can be used to create, send and evaluate email and advertising campaigns. Users receive detailed information about campaigns, tracking, success and click rates. In addition, customized reports can be created to measure success and improve your strategy.
The tool offers multiple functions for efficient email marketing. Thanks to various automation functions and templates, the tool is designed to adapt to individual needs and ideas.
CleverReach
CleverReach focuses on target group-oriented marketing campaigns and email marketing for agencies. The tool offers lots of integrations and plug-ins to external CRM, CMS and shop systems. In addition, e-mails can be created and sent automatically using a simple modular principle.
The tool is simple and extremely user-friendly. Especially the reports are very useful and will help you to evaluate the performance of your emails.
Visual Content and Image Editing
Graphics and videos are essential for good content as they capture the attention of users. Creating visual content is extremely valuable for successful social media marketing.
Canva
Canva is a powerful design tool that allows you to create impressive results in a fairly simple way and in a short time. A wide variety of templates allows you to quickly put your message into appealing formats. Here you will find many professionally designed layouts for Facebook, Instagram and the like, whether Instagram stories, YouTube backgrounds or Pinterest graphics. You can also easily upload your graphics and use numerous editing options such as a photo eraser. Content can be planned via the integrated content calendar and published directly on the networks.
Adobe Spark
Adobe Spark also provides a variety of templates and editing options for different formats. In addition, the tool offers the possibility of creating videos to create animated texts or moving images, for example. It helps you to create web pages as well. The tool can be used to create professional graphics by mobile phone in a short time.
Content Research
Social media marketing is fast-moving and always changing. Keeping up to date is therefore part of the daily routine of a social media manager. It is important to discover relevant topics and win your target group with interesting content.
Feedly
With Feedly you always stay up to date. Follow blogs, newspapers or forums in your industry and the news aggregator will always provide you with the latest trends. In addition, the virtual AI assistant Leo helps you to focus on certain trends, topics and keywords and filters your feed accordingly. Feedly Business allows you and your team to collaborate and use special team boards.
Buzzsumo
With Buzzsumo, individual feeds can be created and shared with others. A special feature is the search function, which allows you to discover successful content or popular trends and topics. You can also search for suitable influencers for certain topics in different networks. The monitoring part of the tool offers you the possibility to set up messages for relevant keywords and sources.
Conclusion
Social media tools let you work more efficiently and save you a lot of time. However, you have to choose a tool that fits your needs. With the right software, you can maintain an overview across all platforms and improve your strategy permanently.
