How to Develop a Social Media Strategy in 5 Steps

The impact of social media is more important than ever for companies and brands to convince potential customers. Information nowhere spreads faster, and billions of people can be reached instantly. In January 2022, the number of social network users worldwide…

Has Instagram Lost its Organic Reach? What to expect for 2022 

Have you noticed a significant drop in your Instagram reach? Rumors persist that posts are losing more and more reach. But is it true that it’s getting harder and harder to reach your followers on Instagram? The Fanpage Karma team…

Social Media Image Sizes 2022

As a content creator, you will come up with a lot of ideas in 2022 to shine in digital storytelling. Next to a masterly social media strategy, you should also keep the basics in mind, especially social media image sizes.…

How to Conduct a Social Media Audit in 5 Steps 

Have you lost track of your social media presence? Then it is the best time for a social media audit! A social media audit helps you evaluate your company’s performance on different platforms. It helps you ensure that your profiles…

 Luxury Brands on TikTok: Benchmarks for the Fashion Industry 2021

How successfully do fashion brands reach their audience on TikTok? Big brands like Netflix already started using TikTok for their marketing in early 2019. As the youngest social network, TikTok currently offers the highest rate for organic reach. Companies can…

How Many Likes & Comments You Need to Perform Among the Best – Instagram Benchmarks

How successful is your content? Even well thought out content doesn’t always perform as expected and doesn’t achieve the desired result. Taking a look at the likes and comments your posts receive will help you to get a clear picture.…

How Many Stories You Need to Post to Perform Among the Best – Instagram Benchmarks

In our last study, we showed how many posts you should publish on Instagram to keep up with the top performers. But what about stories? The 24-hour format is essential for driving reach on Instagram. We evaluated 120 thousand Instagram…

7 Companies That Take a Stand on Social Media

There’s no denying that social media plays a major role these days, especially when it comes to the products we consume. Still, research also shows that for comparable price and quality, 91% of consumers prefer to switch to a brand…