Instagram is regularly visited by more than one billion users. With so many active users, Instagram provides companies with enormous potential to win new customers. However, when new opportunities emerge, so do new challenges. Many companies lack ideas and inspiration…
How Many Instagram Stories per Day are Optimal?
Stories on Instagram have proven to be a useful and high-reach channel, as shown by the large benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…
What to expect from Instagram Stories – the ultimate benchmarking analysis
Stories have become an integral part of the social media landscape. As an additional channel on Instagram, they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility to place links and interactive elements…
Merger of the Facebook Messengers
Facebook is reported to be merging WhatsApp, Instagram and Facebook Messenger by early 2020, as Independent states. Aim of the change is the improvement of communication of the billions of users of the apps. The end-to-end encryption of the messenger…
Which Hashtags does your competition use?
If you use Hashtags, your posts on Instagram will be seen by a wider audience than your followers. To spread your content in the right places you have to use the hashtags of your specific niche. You can easily find…
How many hashtags should you use on Instagram?
Hashtags are a tried-and-tested means of making a post on Instagram searchable and thus reaching users beyond your own followers. To counteract an ugly proliferation of hashtags, Instagram has the maximum number set to 30 hashtags per post. A lively…
Reach on Instagram
How many of your followers can you reach on Instagram? Insights of over 200,000 posts and stories reveal what you can expect…
New Tutorial – How a Publishing Tool creates a better Workflow in your Team
Everyone who is responsible for several social media profiles knows, that posting each post directly out of the respective network is a pain. It is confusing and time-consuming, especially when there is more than one person
