Joe Biden to be President – Social Media Prediction for the US Election 2020

Many people have been wrong in assuming that Trump cannot win the election for the US presidency. And yet, his victory could be predicted in 2016 based on social media data. The same indications that spoke for Donald Trump last…

Top 7 LinkedIn Features You Should Use in 2020

Here you will find the top 7 LinkedIn features you should know in 2020. We introduce you to the new features of the platform and show you how you can use them to become more interactive and reach your followers…

8 Tips to Sustainable Community Management

Community management is more than “small talk”. One of the core tasks for successful social media marketing is to set up and maintain an active online community. This will help you build a sustainable relationship with your audience. Each discussion…

Corona Measures: Go Homeoffice!

Since the Corona crisis affects all of us, we would like to make our contribution to ensure that the virus spreads as slowly as possible. As of this moment we are providing you with 2 free additional users to enable…

Instagram Creator Profile & Studio – everything you need to know

Since mid-May, Instagram users have had the opportunity to change their private or business profile into a Creator Profile. In addition, there is now the Instagram Creator Studio, a counterpart to the already established Facebook Creator Studio. What this means…

Facebook is getting stricter in its distribution of videos. This is what you need to keep in mind. 

If you post a video on Facebook, it will be rated by the platform according to certain criteria and will thus be more or less relevant. The higher the relevance, the more the video gets distributed, the more users will…

New Facebook Feature: Up- and Downvoting of Comments

Today we noticed a new feature on Facebook that allows you to rate individual comments below posts. The whole thing works exactly like on other forums and networks like for example Reddit. Next to the comment an upward and a…

Facebook: More detailed Answers to the Question “Why am I seeing this?”

As part of its efforts for more transparency, Facebook is now giving users more detailed information as to why they are shown a post in their feed. This feature has already been in place with advertisements in the news feed…