Data-Driven Study: Who You Should and Shouldn’t Mention – Analysis of Mentions in Instagram Reels

🕕 Reading time: 4 min. Instagram allows you to “mention” other accounts in posts and many users try to increase the reach and engagement rates of their own Reels by mentioning prominent people or brands. But is mentioning prominent accounts…

Study Revealed: These Are the Best Hooks for Your Instagram Reels

🕕 Reading time: 9 min. “Hooks” are purposefully implemented marketing devices designed to pique the interest of a target audience. Hooks are often used in Reels and many consider them to even be the most accurate predictor of success for…

Study: The Most Successful Social Media Accounts Use These Emotional Tricks To Increase Their Instagram Reels Reach Sixfold

🕕 Reading time: 6 Min. Instagram Ree​ls are no longer just a trend, but a permanent fixture on the platform. In this article, we publish the results of our Reel study, in which we investigated whether strong emotions in Reels…

How To Use Hashtags in Instagram Reels To Multiply Your Reach and Likes

🕕 Reading time: 5 min. Hashtags are always a hot topic on Instagram. However, since Reels are distributed on Instagram differently than traditional posts, there are many rumors about whether it is effective to use hashtags in Reels. In our…

How To Get 746 Percent Higher Engagement on Your Reels by Using This Music Trick

🕕 Reading time: 4 min. Should you use music in your Instagram Reels? And if so, how? We have analyzed hundreds of Reels. In today’s article, we dispel all the rumors about using music in Instagram Reels, and show you…

These Calls-to-Action Improve the Reach of Your Instagram Reels

🕕 Reading time: 8 min. Instagram is all about Reels these days. Unlike posts or stories, Reels are more often played out to users who don’t yet follow your profile. This offers companies a great opportunity to increase their reach…

Expert Tips: How to Generate Real Instagram Followers Fast

Did you know that you can win 300 Instagram followers a day without spending a single dollar on advertising? At least according to online marketing guru Neil Patel. In this article we’ve summarized his hottest tips for you! We’ve even…

Oatly’s Social Media Strategy – 3 Tips for Your Instagram Presence

We met for a coffee – with oat milk. We are interested in the success story of the Swedish oat milk producer Oatly. With its slogan “It’s like milk, but made for humans” and their social media strategy, Oatly has…