Instagram is regularly visited by more than one billion users. With so many active users, Instagram provides companies with enormous potential to win new customers. However, when new opportunities emerge, so do new challenges. Many companies lack ideas and inspiration to find new content for their Instagram accounts. For this reason, we have created 10 content ideas with examples for you try out.
Before we start, it might be important to understand what makes good content and what you should pay attention to while posting. You can find the article here.
1. Product Features: What Makes Your Product Special?
While frontal advertising is usually annoying, indirect advertising that shows your product in action can be pretty cool. A little advice from us: When creating pictures and videos make sure that your content triggers emotions in your followers.
Isn’t that lovely? Thanks to Tesla’s air conditioning feature for animals, these two dogs can safely wait for their owner to return. The Tesla is in the background here, however, it offers the solution to a common problem of dog owners and therefore makes great content.
Pretty cool, huh? Jack Wolfskin’s logo is not found in the picture and nevertheless, you associate adventure and excitement with the brand after seeing this post.
2. Behind the Scenes: How Is Your Product Processed and by Whom?
On one hand, good coffee is delicious, on the other, it is also interesting to learn where it comes from and how it was processed. Learning about the product allows us to connect with the brand. After all, we prefer to buy things we already know.
Green Mountain Coffee has managed to bring us closer to their brand by offering a sneak peek into their coffee production. In addition, their brand simply seems more human and likeable thanks to the happy field worker in this picture. Who wouldn’t want to drink their coffee after seeing this post?
3. Data, Numbers and Facts
Data, numbers and facts are always interesting. If you don’t have a camera or any photos to post, statistics and infographics offer a good alternative for new content.
Worldwide Engineering shows us, how it’s done. By the way, the program used to create the moving bar chart is free. You can find the tool here.
4. Recycle Blog Posts and Articles
If your company regularly writes blog posts or articles, you can summarize the findings in images or use graphics coming directly from the article. In addition, you should refer to the article in your post on Instagram and put the link in your bio.
It is also a good idea to include a short text in the description. The longer your followers stay on your content, the more relevant Instagram will rate it.
5. Current News Concerning Your Company
Your followers should be kept up to date. You can also provide them with information about your business sector. Make sure to keep in mind that the news you post is relevant for them.
Nike provides a good example by informing their followers about the closure of their local stores due to the Coronavirus pandemic.
Content, content, content, that’s what Instagram is all about these days. But how do you manage to post regularly, even though you may not have regular access to your business Instagram account or simply don’t feel like uploading content even on the weekend? Don’t worry, we have an insider tip for you here as well. Try the publisher, from our social media tool Fanpage Karma. The publisher allows you to prepare all your posts for the coming week in one sitting. It will then automatically upload them for you at the specific dates and times you choose.
6. What Does Your Company Stand for and What Do You Support?
Is your company going to participate in a corporate race, have you made a donation or are you involved in any kind of charitable event? If so, share the news with your followers. It’s good for your company’s image.
Ben and Jerry’s is a shining example. By posting educational videos about the American prison system, they prove that financial matters are not the only things on their mind. In general, content like this shows that they care about Americans. This is great for their image and makes it easier for customers to identify with their brand which in turn causes them to buy more ice cream.
Tutorials are popular and often provide a good opportunity for new content. They don’t always have to consist of videos. While videos are good, a short list put into a picture makes good content as well.
5-Minute Crafts is an Instagram account that specializes in tutorials and has reached 39.1 million followers. Apparently creative tutorials are quite popular.
8. Quotes and Motivational Phrases
Content containing quotes from great personalities inspire and motivate. Moreover, it is super easy to generate posts with quotes.
Here is an example from Forbes, an American magazine. A simple quote by investment guru Warren Buffett. The post literally consists of black writing on white background. This kind of content is produced within minutes.
Giveaways are exciting and also offer a good opportunity to win new followers. Besides, they aren’t too difficult to organize. You can also arrange giveaways that are competitions for your followers and encourage them to produce content for you.
Here is an example from Found Wild Project, which speaks for itself.
10. Memes and Jokes
This idea may be a little controversial. After all, a company wants to be taken seriously. Nevertheless, large Instagram pages post more and more memes and jokes. The jokes often originate from Twitter and are reposted on Instagram. Memes are very easy to create, just use websites like imgflip.
Amazon provides a good example of an excellent meme here. The picture is not only funny but also indirectly advertises for Alexa, a virtual assistant AI technology. It also shows that the company does not take itself too seriously, which again is good for its image.
Good content provides value to your followers and triggers their emotions. This creates likeability and a bond to your company. Try to reduce frontal advertising to a minimum and concentrate on indirect advertising. Otherwise, just be creative and try out new things.
Now that you have an idea of what you can post, it is important to track the success of your content. This will help you find out what your followers like most and what works in the long run. You can do this with Fanpage Karma. Give it a try. The trial is free.