Published on August 12th, 2014 | by Juliane Krause-Akelbein
NEW: Instagram Indicator Overview
There is another version of this post: German
You can find all important indicators at a glance in the Dashboard – for as many profiles as you want. Whether your own channels, competitor-analysis or industry overview – all data in one place.
Follower, Following, Followers-Following-Ratio
How many users follow a profile and how many users does the profile follow? The better the Followers-Following-Ratio, the more active a profile is in the community.
Count of Posts, Posts per Day, Likes, Comments, Comments & Likes
Count of Posts shows at a glance how many images or videos were posted in the selected timeframe. This indicator is complemented by Posts per Day, the average number of posts of a profile per day. Additionally we break down how many Likes or Comments those posts collected. Additionally to the single listing of likes and comments we also show you the cumulated amount of Comments & Likes.
Daily Growth (absolute), Growth Rate, Percentage Increase since starting point
The Daily Growth (absolute) of an Instagram account describes the absolute increase of the amount of followers compared to the previous day. The Growth Rate shows this absolute development in percentages, therefore the percentage increase or decrease of followers since the day before. If you’re looking at a longer time frame and are not only interested in daily development, the indicator Percentage Increase since starting point becomes relevant, which shows the percentage increase of followers in comparison to the beginning of the examined time span.
Engagement shows, how many times users interacted with posts of a profile on average. The engagement is determined by dividing the sum of all likes and comments by the amount of followers of the day. This rate is calculated daily, so if you analyze a longer time span, the average of daily engagement rates is determined.
Post Interaction (in %)
Post Interaction shows, how active the followers of a profile are. It’s an indicator for the quality of posts. The post interaction shows the average amount of interactions (likes and comments) per follower per post. If you, for example, generated 100 interactions with a post and have 2,000 followers, your post interaction would be 5%. Contrary to the engagement rate, this indicator is calculated by post and not by day, so days without posts don’t negatively affect the indicator.
Profile Performance Index
The Profile Performance Index (PPI) is the king of indicators and is calculated by combining the engagement rate and the average weekly growth of a profile. It shows the overall success of an Instagram profile and is the best indicator to measure success. The PPI shows how many interactions with a profile take place, how engaged followers are and how fast the profile is growing. The higher, the better. How can you reach a PPI of 100%? By having a higher growth- and engagement-rate than the Top 10% of all analyzed Instagram profiles.
Benchmarking & Detailed Analytics
In the Content area, as the name suggests, the content of posts is analyzed. Here you can see the frequency and interactions of posts. The more reactions a post caused, the higher it is shown in the graph. The use of contrasting colors helps to distinguish between posts, posts with hashtags, with mentions or with hashtags and mentions. It also shows which posts generated the most reactions. When you click on a dot in the graph the corresponding post will be shown next to the graph.
Top Content are organized by images, videos, hashtags and words. Top Pics and Videos are sorted by the amount of reactions from users, it shows the most successful posts. Hashtags and words are sorted by how often they were used, and give an impression of the used content.
In Times & Types posts are analyzed by timing and frequency. In the Per Weekday view you can see posts spread over the week and see at a glance whether they’re distributed evenly or if there are especially active days. Additionally you see the average Frequency of posts.
In the By Daytime analysis all posts are cumulated: What times were posted at particularly frequently and how successful (measured by reactions to posts) were those posts? In this graph you can change the displayed timezone so you can adapt for pages that operate in different timezones. Additionally you can change the time interval freely from a detailed look at hourly intervals to a general view over six hours. When you hover your mouse over one of the circles you will see the exact time, number of posts and reactions per post. If you click on the circle, all posts from this interval are displayed.
The Attachments analysis shows, whether a profile posts more images or videos. With the Post Types analyses you can find out, how high the ratio of interactions is for the given profiles.
In the History view all relevant indicators are displayed neatly. You can either look at one profile and its time curve or compare several profiles. You can select the same indicators that are also shown in the Dashboard (see above) for your analysis.
Of course you can also customize all reports and export them as Excel- or PowerPoint files. Not only can you determine exactly which data you analyze but you can also easily conduct competitor- or industry-analyses with our new Instagram analysis. Detailed content- and progress studies become dead easy.