Published on November 17th, 2014 | by Paul Schulze

Pics and phrases, 4 types of posts and how to properly use them – Facebook Top Posts Week 46

Many pages run into trouble when trying to figure out what to post. But what do you do about it? What can you publish when you have nothing to post that is directly related to your company and it’s products? Many pages end up posting phrases, written on a colourful background. Here are 4 popular types that commonly use and a few tips for using them properly.

1. Religious believes

Concordia Publishing House shared a picture  11/11/14

This post is a photo and has no text

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Especially in the USA you noticed high success rates as soon as a post is related to religion.  It is one of the most commonly used ways to make people pay attention to your content and we already talked about it multiple times. It’s generally well received but has a substantial weakness: they don’t promote conversations. People always like and share them, but never really engage the topic itself. To us it seems like this form of content is something you see and react to out of habit. Not because it’s something special.

The vast majority of people who react to posts such as this are female. Pages should definitely try to make this form of content more memorable. This way they might be able to reach men more often and possibly increase their reach by a substantial amount. Other pages certainly know how to do that.

2. Controversial statements

Our Time shared a picture  11/11/14

Something to think about this Veterans Day.Let us know what you think about it here: http://bit.ly/1szDfyD

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252,9924,92357,457

This is a really controversial picture that made almost 5,000 fans write a response, involving many arguments that involved more than 100 comments each. We assume that the page was fully aware of how illogical the comparison is, so this can be considered a pretty clever marketing stunt. This sort of content in memorable, even if it’s for the wrong reasons. It will pull in all of your fans since it’s something almost anyone will have an opinion on.

Another good example are posts that have a more personal touch.

3. Something people can relate to

Michael Fiore shared a picture  11/11/14

🙂

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209,2788,25839,438

This phrase combines two things. Not only is it something that is supposed to describe a massive group of people, which is controversial in itself, but it also does so in a pretty questionable way (at least that’s what the discussions imply). Most people probably thought that this was supposed to be a joke. A lot of women stated that this is something no guy would ever think, while a lot of males basically approved of their statements. This is a topic that will motivate both genders to to participate in an argument and something the page can use to reach a majority of their fans.

Last but not least is one of the most common ways to collect feedback.

4. Trying to be funny

Someecards shared a picture  11/12/14

Big news: http://some.ly/cuPWu6H #KimKardashian

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163,1842,03974,638

The page states something that is obvious to anyone, yet still funny. One of these two things was all over the news, the other hardly noticed. This form of content appeals to both genders as well. But in a different way. It’s legitmately funny and all people end up making fun of the topic.

Controversial phrases are the best way for you to catch their attention because they are things that pull people in. They are independent from gender and will appeal to both factions the same way. This is really important when your goal is to maximize reach.

Calculated by Likes, Comments and Shares per fan by Fanpage Karma.

Article Header unchanged, from American Kennel Club.

Have fun with the Top Posts of week 46.

Brands & Co.

Duke University shared a picture  11/11/14

Jovian the lemur, better known by his stage name Zoboomafoo, died Monday at the age of 20.5 at the Duke Lemur Center, where he spent his entire life. A Coquerel’s sifaka, Jovian starred in the PBS KIDS show Zoboomafoo hosted by Chris Kratt (left) and his brother Martin (Duke ’89) from 1999 to 2001. “He was very social and calm,” Martin said. “He was young and good-looking and very gentle.” Jovi…

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248,417 fans

81,71217,280140,124

WOW! What an amazing work of art! If anyone knows who the artist is, let us know.

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444,691 fans

306,5946,62354,056

Gym Flow 100 shared a picture  11/13/14

LOL… #Gym Flow 100

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953,845 fans

569,0529,395200,780

Country Living shared a picture  11/13/14

Beautiful!

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470,370 fans

326,2418,45723,511

Planet Paws Pet Essentials shared a picture  11/10/14

COCONUT OIL KILLS BACTERIA, VIRUSES AND FUNGI IN/ON YOUR PET!Ranked in the top 10 most important food medicines, coconut oil is a must add to your pet’s diet! With over 13 Evidence-Based Medicinal Properties, the one we love the most is its yeast-bustin’ abilities!Almost 50% of the medium-chain triglycerides found in coconut oil are lauric acids, saturated fatty acids that our bodies conve…

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70,872 fans

9,7471,91234,969

VSCO shared a picture  11/12/14

Tomorrow. #AllTogether // #VSCOcam

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116,361 fans

63,41744180

Fun 4 Gator Kids shared a link  11/14/14

{GIVEAWAY ALERT} We’re giving away TWO family 4 packs of tickets to the Kirbyfamilyfarm Christmas Express! To enter, tag ONE friend in the comments section below. On Friday, November 21st, at 9AM, we’ll pick one comment at random and the person who commented AND the person tagged in the post BOTH win a family 4 pack of tickets on the date of their choice! You MAY enter more than once as long a…

11/28- 12/28 Kirby Family Farm’s Christmas Expressfun4gatorkids.com

9,393 fans

2734,29581

Oh, You’re From Montana? shared a picture  11/13/14

So true! Thanks to Corynne for sending!

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12,932 fans

1,573503,964

All About Amèlie shared a status  11/16/14

Let’s have a FLASH GIVEAWAY shall we?!Comment on this post AS MANY TIMES AS YOU’D LIKE (make sure you vary what you’re typing so Mr Facebook doesn’t mark you as spam!) from now until 8pm. I will say STOP at some point during the hour (please don’t start getting mad if you’re commenting for a while! It’s meant to be a bit of fun!)The person above my STOP comment will win a MAGNET OF THEIR CH…

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18,197 fans

1317,1580

Angling Direct shared a picture  11/14/14

IT’S COMPETITION TIME! Fancy winning a set of the Sonik SK3 XTR Carp Rods? Then simply ‘Like & Share’ the picture below to enter the prize draw. One lucky winner will be drawn at random on the 21/11/14. Tight lines and good luck!

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10,698 fans

1,3245332,424

Waggin’ Train Dog Treats shared a picture  11/13/14

Are you and your furry friend stocked up for #JerkyDay yet? We can help with that! We’re giving away FREE treats while supplies last! http://puri.na/WTJerkyDay

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59,102 fans

21,9021991,419

WKRG shared a picture  11/11/14

FOUND: Missing 13-year-old Alayshia Williams-Hynes has been located and is with her family. Thank you to our WKRG Facebook fans for spreading the word about her disappearance!

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173,652 fans

63,9281,8251,807

Kinky Curly Coily Me! shared a picture  11/12/14

Blue Ivys Bun! Love it!

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288,925 fans

95,4552,1491,970

Changing seasons mean changing menus! Kickstart your winter dishes with a free sample of a great Knorr product in convenient new packaging: http://bit.ly/1suHVJQ

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5,635 fans

1,8341522

Accu-Chek US shared a picture  11/14/14

Would you like to spread kindness and send a smile to someone you love? And bonus – at no cost to you? The ACCU-CHEK® To experience is giving YOU the opportunity to send an ACCU-CHEK To experience box – complete with a code for a free 50-count box of ACCU-CHEK tests strips – to a loved one. The first 1,000 givers to go to myboxto.com/give can send a box – for free – to a loved one today. Hur…

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6,023 fans

1,68460186

Wired 96.5 shared a picture  11/13/14

True right? – Producer JP #KimKarsdashian #SaveTheBabyOilForNorthWest

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111,882 fans

32,4051,0181,507

myFOXaustin shared a video  11/13/14

It looks like a normal car, right? These new vehicles are being sold right here in Texas. Watch this amazing video now. Alex Villarreal on FOX 7 talks to the company on FOX 7 News at 9pm & 10pm.

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132,726 fans

12,3321,69226,656

Clamato shared a video  11/14/14

Follow these instructions for a perfect weekend.

Perfect Michelada con Clamatofacebook.com

19,279 fans

4,020448883

WPLG Local 10 shared a picture  11/10/14

HAPPY BIRTHDAY, MARINES! Today marks the 239th birthday of the United States Marine Corps! TODAY IN HISTORY – http://www.local10.com/news/on-this-day-november-10/29408074

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167,222 fans

37,5746647,828

Moms Clean Air Force shared a picture  11/12/14

For all your friends that say winter shows that “global warming” doesn’t exist.

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87,064 fans

4,11326318,697

quirkymomma.com shared a picture  11/11/14

75 FAVORITE CHRISTMAS COOKIE RECIPEShttp://kidsactivitiesblog.com/63665/christmas-cookies-introMy mom always gave cookie plates as gifts at Christmas which had the bonus of lots of cookies always baking at home during the holiday season.

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1,053,873 fans

12,282938243,569

ABC30 Action News shared a picture  11/12/14

SHALL WE DANCE? A paraplegic veteran who served in Afghanistan pulled off a wedding surprise his wife will never forget, by joining her for their first dance without his wheelchair.WATCH THEIR FIRST DANCE –> http://abc30.tv/14dm0hj

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195,303 fans

43,2826132,496

Sainsbury’s shared a video  11/12/14

Introducing our Christmas ad ‘Christmas Is For Sharing’, made in partnership with the Official Royal British Legion. It’s inspired by the extraordinary story of 1914 Christmas truce.The chocolate bar that features will be available to buy in your local Sainsbury’s from tomorrow morning. It’s £1, and all profits will be donated to the Royal British Legion.#ChristmasIsForSharing

Sainsbury’s OFFICIAL Christmas 2014 Adyoutu.be

1,084,087 fans

174,00113,34167,814

University of Colorado Boulder shared a picture  11/11/14

In case you weren’t in Boulder today here is the weather sequence perfectly captured by aerospace engineering student Chris Nie and shared in Twitter (https://twitter.com/christophernie/status/531955600465203200).

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110,880 fans

16,2085748,835

Somos Puerto Rico shared a picture  11/13/14

Casa de madera y zinc en la tranquilidad del campo….A cuántos les gustaría tener una asi…Somos Puerto Rico

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106,022 fans

20,9331,7471,038

California Bookstore Day shared a picture  11/15/14

This post is a photo and has no text

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5,185 fans

1400975


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