Many pages run into trouble when trying to figure out what to post. But what do you do about it? What can you publish when you have nothing to post that is directly related to your company and it’s products? Many pages end up posting phrases, written on a colourful background. Here are 4 popular types that commonly use and a few tips for using them properly.
1. Religious believes
Especially in the USA you noticed high success rates as soon as a post is related to religion. It is one of the most commonly used ways to make people pay attention to your content and we already talked about it multiple times. It’s generally well received but has a substantial weakness: they don’t promote conversations. People always like and share them, but never really engage the topic itself. To us it seems like this form of content is something you see and react to out of habit. Not because it’s something special.
The vast majority of people who react to posts such as this are female. Pages should definitely try to make this form of content more memorable. This way they might be able to reach men more often and possibly increase their reach by a substantial amount. Other pages certainly know how to do that.
2. Controversial statements
This is a really controversial picture that made almost 5,000 fans write a response, involving many arguments that involved more than 100 comments each. We assume that the page was fully aware of how illogical the comparison is, so this can be considered a pretty clever marketing stunt. This sort of content in memorable, even if it’s for the wrong reasons. It will pull in all of your fans since it’s something almost anyone will have an opinion on.
Another good example are posts that have a more personal touch.
3. Something people can relate to
This phrase combines two things. Not only is it something that is supposed to describe a massive group of people, which is controversial in itself, but it also does so in a pretty questionable way (at least that’s what the discussions imply). Most people probably thought that this was supposed to be a joke. A lot of women stated that this is something no guy would ever think, while a lot of males basically approved of their statements. This is a topic that will motivate both genders to to participate in an argument and something the page can use to reach a majority of their fans.
Last but not least is one of the most common ways to collect feedback.
4. Trying to be funny
The page states something that is obvious to anyone, yet still funny. One of these two things was all over the news, the other hardly noticed. This form of content appeals to both genders as well. But in a different way. It’s legitmately funny and all people end up making fun of the topic.
Controversial phrases are the best way for you to catch their attention because they are things that pull people in. They are independent from gender and will appeal to both factions the same way. This is really important when your goal is to maximize reach.Calculated by Likes, Comments and Shares per fan by Fanpage Karma.
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Article Header unchanged, from American Kennel Club.