Study: Average growth of Facebook Fan Pages

20/03/2013

author:

Study: Average growth of Facebook Fan Pages

At what rate are Facebook Pages growing and what factors affect how fast a fan page grows? Will more interaction with your fans help your growth rate?

We have analyzed over 60,000 active Facebook pages in a period of three months to see how and why growth rates differ. Differences can be found in terms of the type of page, the engagement rate and how large the fan page already is.

Growth rate – measure how fast you gain fans

The growth rate is the average weekly increase in the number of fans in a given time period. The median growth rate for a Facebook page is 0.64% per week. This means that a fan page with 1,000 fans will gain about 25 fans per month, which is quite slow when compared with the best, or top 10% of fan pages, which have a growth rate of 2.22% per week, so an increase of about 88 fans per month. In order for you to start doing your own analysis, we have developed a tool called Fanpage Karma that allows you to assess how fast you or your competitors fan page is growing as well as analyze engagement rates, page performance and much more.

Finance fan pages grow a lot faster than pages about music

When separate into categories such as music, NGOs, food, alcohol and finance, there is a distinct difference in growth rates. Categories with above average rates include food, alcohol and finance. While finance has the highest percentage with 0.9%, music has the lowest with only 0.54%, which is quite a substantial difference. Are fan pages for finance doing anything different than music fan pages? Do they interact more with their fans? Their engagement rate, which can be found here, is not very high with a median rate of only 0.2%. Perhaps they spend more money on marketing their page and therefore gain fans a lot faster.

The engagement rate influences how fast a fan page grows

Next, we analyzed how the growth rate of fan pages is affected by the engagement rate.  The engagement rate is calculated by the average number of likes, comments and shares per day, divided by the number of fans. According to our analysis, the higher the engagement rate, the higher the growth rate. Does this mean that the more likes, comments, shares and overall interaction your fans have with your page the faster it grows? The top 10% of pages with an engagement rate of over 1% have a growth rate of 4.09%, which is extremely high compared with the overall median growth rate for fan pages of 0.64%. The median growth rate for fan pages with a 1% or higher engagement rate is 1.08%, while pages with the lowest engagement rate (less than 0.1%) have a median growth rate of 0.31%. In conclusion, if your engagement rate is high, then your fan page will most likely have a high growth rate. It doesn’t matter whether it’s because the quality of the engagement is good or if the paid promotion of specific posts triffer interaction, the engagement rate has a positive effect on growth.

Does the growth rate of a fan page decrease as it gets more fans?

In our third analysis, we see the growth rate compared with the size of the fan page. The size of the page is determined by its current number of fans. It is perhaps assumed that an already large fan page would have a lower growth rate, seeing as they already have a sufficient number of fans. However, according to the line graph, we see that a fan page with over 5 million fans has a median growth rate of 0.57%. Compared to the growth rate of the smallest pages, which is 0.63%, although it is less, it’s not so substantially different. The highest rate is 0.73%, which is for pages with 20,000 to 50,000 fans. So, the largest the difference between the highest and lowest growth rates is only 0.18%, which is perhaps not very significant. We can also see that the largest fan pages don’t have the lowest rates and the rates start increasing slightly again after the 1 million mark.

So, grow at any cost?

Many community managers argue that growth is not the most important metric for a Facebook Page. We totally agree. Interaction with fans is more important (see our study on interaction rates). But still, with a Facebook Page you want to reach as many people as possible. If growth goes along with good interaction rates, than it’s perfectly fine to be proud of a high growth rate.

Free Metrics Dashboard for your Facebook Page
Free Metrics Dashboard for your Facebook Page

What’s the growth rate for your fan page and what can you do to improve it?

What is your growth rate? Our tool tells the rate at which the number of fans for your page is increasing. It may also be helpful for you to gain insight as to how fast your competitors are growing and what they might be doing differently to you. Find out now with our free edition on www.fanpagekarma.com and get unlimited access to the analysis of any fan page free for the first 14 days.

We summarized the results of this study in an infographic.

infographicenglish
69 Comments
  1. [...] Die Ergebnisse der Untersuchung wurden in dieser Infografik zusammengefasst. Mehr Infos im Fanpagekarma-Blog Lesen Sie auch: Marken auf Facebook Clickthrough-Rate (CTR) von Facebook-Werbeanzeigen Facebook [...]

  2. [...] Zahl der neu hinzukommenden Fans. Die meisten Unternehmensseiten wachsen laut einer Auswertung von Fanpage Karma pro Woche um 0,64 Prozent. Zur Verdeutlichung: Bei einer Seite mit tausend Fans wären das [...]

  3. [...] Study: Average growth of Facebook Fan Pages 11:57 AM [...]

  4. [...] Wie schnell wachsen Facebook-Seiten? Und welche Faktoren beeinflussen das Wachstum einer Seite? Würde mehr Interaktion mit Fans das Wachstum erhöhen? Diese Fragen gehören mit zu den drängensten eines Community-Managers. fanpagekarma.com hat sich 60.000 aktive Facebook-Seiten über einen Zeitraum von 3 Monaten angeschaut. Die Analyse soll herausfinden, warum Seiten verschiedene Wachstumsraten haben. Studie: Wie schnell wachsen Facebook-Seiten?  [...]

  5. [...] Kollegen des von mir sehr geschätzten Facebook Analyse-Tools Fanpagekarma haben herausgefunden, welche Facebook-Seiten zur Zeit am schnellsten wachsen. Nach Branchen bzw. [...]

  6. [...] gain so many fans in such a short time? Was it because of good marketing? According to one of our recent studies, engagement rate has a positive effect on the growth rate of a fan page. So is it possible that [...]

  7. [...] rückt der Dienst http://www.fanpagekarma.com mit einigen Zahlen raus, die in einer Studie zusammengefasst wurden. Über drei Monate hinweg [...]

  8. [...] nur die wich­tigs­ten Aus­schnitte, um eigene Zah­len schnell ver­glei­chen zu kön­nen. Die kom­plet­ten Ergeb­nisse der Stu­die gibt es hier — mehr noch — dort kann man schnell und ein­fach die Werte für die eigene Seite [...]

  9. [...] Eine Fanpage wächst pro Woche durchschnittlich um 0,64%. Dieses Wachstum schaffen Sie auch mit sauberen Methoden. Ganz bestimmt [...]

  10. [...] “Wie schnell wachsen Facebook-Seiten und welche Faktoren beeinflussen das Wachstum einer Seite... [...]

  11. [...] The Fanpage Karma blog recently posted a great infographic that summarizes how fast (or slow) Facebook pages typically grow.  Some interesting takeaways include: [...]

  12. [...] Infographic and study by Fanpage Karma [...]

  13. [...] growth and yet, interestingly, all of the posts by fans on his wall were ignored by him. Our recent study shows that high engagement rates have a positive effect on growth rates. With an engagement rate of [...]

  14. [...] Das zeigt eine Reihe bemerktenswerter und sonst nicht üblicher Fakten. Denn das Wachstum der Facebook Fanpages macht keine wirklich grossen Unterschiede zwischen populären Themen, beliebten Seiten oder Grösse. So wächst u.a. das Segment Finanzen schneller als Musik, was neben Werbung auch an der kürzlich an anderer Stelle festgestellten Änderung der Altersstruktur, einem nachlassenden Wachstumg gerade unter jungen Generationen, liegen kann. Das Wachstum bewegt sich im Mittel bei 0,64% und liegt bei den am schnellsten wachsenden Seiten bei 2,2%. Ein erstaunliches Phänomen ist eine gegenüber typischen Zyklen scheinbar fehlende Wachstumsbremse nach erreichen einer bestimmten Grösse. Vielmehr verhält es sich umgekehrt, Fanpages mit hoher Reichweite wachsen schneller: Studie: Wie schnell wachsen Facebook-Seiten?. [...]

  15. [...] Growth The growth measures the increase of the number of fans in a given period. It is advisable to look at a slightly longer period to compensate for unique effects. Like the Total Number of Fans, the growth of the fans says nothing about the quality of the page. For average growth rates view our latest study here. [...]

  16. [...] Studie: Wie schnell wachsen Facebook-Seiten? [...]

  17. [...] 4. How Fast Do Facebook Pages Grow? [...]

  18. [...] Infographic  by Fanpage Karma [...]

  19. [...] Fans, Follower, Kreislinge usw. zu gewinnen benötigt Zeit und viel Geduld. Zum Beispiel wächst die Hälfte aller Seiten auf Facebook nicht schneller als 0.64% pro Woche. Während Selbstständige, Freiberufler oder kleinere KMUs in eigener Verantwortung arbeiten, [...]

  20. [...] At what rate are Facebook Pages growing and what factors affect how fast a fan page grows? Will more interaction with fans help?  [...]

  21. First of all, the ovulation time is important when one is planning to get pregnant with a baby boy. The intercourse should take place during this time as it will stimulate fertilization. This method is known as Shettles method.

  22. […] This indicators helps to evaluate the development of a fanpage. In General a larger fanpage has a smaller growth rate than a small page. It can be important to watch this number, if you want to raise awareness of a […]

  23. […] d’évaluer le développement d’une fanpage. En général, une plus grande fanpage a un taux de croissance inférieur à une petite page. Il peut être important de surveiller ce nombre, si vous voulez attirer […]

  24. […] to http://blog.fanpagekarma.com/ the median growth rate for a Facebook page is 0.64% per week. This means that a fan page with 1,000 […]

  25. Francisco

    . ñïàñèáî çà èíôó!

  26. marion

    . hello!

  27. Ted

    . ñïñ!

  28. Lance

    . ñïàñèáî çà èíôó!

  29. Dwayne

    . áëàãîäàðþ!!

  30. marvin

    . ñïñ!

  31. Harvey

    . tnx for info.

  32. Google

    Google Here are some of the websites we recommend for our visitors.

  33. alexander

    . ñïñ çà èíôó!!

  34. ernest

    . ñýíêñ çà èíôó!

  35. aaron

    . tnx for info!!

  36. Jack

    . áëàãîäàðåí.

  37. Nick

    . ñïñ.

  38. Marion

    . ñïñ.

  39. dan

    . ñïàñèáî.

  40. Seth

    . áëàãîäàðåí!

  41. warren

    . ñïàñèáî!

  42. Danny

    . thank you!

  43. Phillip

    . good!

  44. Elmer

    . ñïñ.

  45. bruce

    . ñïàñèáî!!

  46. […] are typically assessed on a weekly basis. The average growth rate for Facebook pages falls at .64% per week. This means a fan page currently at 1,000 followers would expect to gain about 25 new followers per […]

  47. […] 25 fans per month if you have 1,000 followers. By contrast, a very good growth rate – the top in this study, in fact – is around 88 per month on a page with 1,000 followers, or […]

  48. […] Facebook page likes increased by 2% over 13 days. The average growth rate of a Facebook page is about 0.64% per […]

  49. […] Studie: Wie schnell wachsen Facebook-Seiten? […]

  50. Google

    Google The data mentioned in the report are some of the top offered.

  51. […] Fans, Follower, Kreislinge usw. zu gewinnen benötigt Zeit und viel Geduld. Zum Beispiel wächst die Hälfte aller Seiten auf Facebook nicht schneller als 0.64% pro Woche. Während Selbstständige, Freiberufler oder kleinere KMUs in eigener Verantwortung arbeiten, […]

  52. IzotCauri

    online 20mg pharmacie france 4a3d online combien de temps avant

  53. EdgarCauri

    acquistare online on line b97f muestra online femenino

  54. SelifanCauri

    does online cause flushing 5978 follow link online online

  55. ArturCauri

    click now dose online 35ef try it online online tabs

  56. GrettaCauri

    online problemi psicologici be77 online pill markings

  57. AvdotyaCauri

    click now cost of online 3bc5 online kaufen rechnung

  58. NailyaCauri

    online online from china e9c8 kaufen sie marke online

  59. RolanaCauri

    wow mexico online fa08 precio online en colombia

  60. StavrCauri

    female online online 3568 acheter pilule online

  61. rupa

    Did you know that there are thousands of businesses right now hiring people just like you to manage their business Facebook Fan Pages? You can get all the training you need in quick and easy 3 day training program and then you can begin work right away. These types of jobs are called social media jobs and they are fast becoming one of the hottest employment trends in the world. https://clicktrix.com ?samie4259

  62. ArijCauri

    online generique en lign a93a online venta guadalajara

  63. LeonillaCauri

    online genrico en lnea 6c7d online p apoteket

  64. VladislavaCauri

    online vente ligne f048 online australia without

  65. AntuanettaCauri

    does online cause pehrones 645a online efectos contra

  66. AntuanettaCauri

    online efectos contra 645a online 100 mg 30 tabletta

  67. VadimCauri

    visit web site natural online 8c5f prezzo online con ricetta

  68. NordCauri

    usa online online online 0da9 how do i online online at tesco

  69. ZorinaCauri

    online in online e4fd us online online online

Leave a comment

Your email address will not be published. Required fields are marked *