You should never forget that people don’t have time while browsing the internet. At least they don’t have time to read stuff they are not interested in. That means for online marketing: convince them as soon as possible. Especially on Facebook you have to be quick and you have to be good. We see in our top posts how that can work every week.
The big 3 for more engagement are:
- Simplicity: Short posts are understood immediately. Business shouldn’t oblige their fans to read more than they want to.
Last week we saw that with Sherpa Adventure Gear for instance. A short message which announces their newest offer.
- Concretization: Start a post with the most important part of it. It has to be clear what you want to tell from the beginning on.
Jaguar UK showed a great example last week how you can see below.
- Emotionality: Show your fans the connection between your page and them.
For example I love Tuscan and South Carolina Living are appealing for the same interests like their fans. Just by showing beautiful pictures and it works.