Sometimes brands tell us a story and reach way more people they would with pure advertisement. This happened last week for the Shop “A Mighty Girl” on Facebook. The company wrote about a mom and her “mighty girl” in the European Parliament. They added some more background and further information and the Facebook post became the second popular post on Facebook last week.
Here’s the story: Licia Ronzulli is an Italian member of the European Parliament known for bringing her daughter, Vittoria, to the Parliament’s plenary sessions. She first brought her daughter to a plenary session when she was 44 days old as a symbolic gesture to support more rights for women in reconciling work and family life. A Mighty Girl shows the story including a composite picture showing the mother and daughter at Parliament sessions from September, 2010 to November, 2013.
The result: Almost 27,000 likes and more than 11,000 direct shares.
There are three reasons this particular post was so successful:
- The picture is emotional and draws attention
- The story is catching and matches the philosophy of the brand itself
- It’s not just a hint to a special mother-daughter-duo, it is well researched and enriched with a lot of information
Enjoy the Top Facebook Posts of last week.Calculated by Likes, Comments and Shares per fan by Fanpage Karma.
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