This week we saw how complicated it can be to share condolences on Facebook. After the actor Paul Walker and his friend died in a horrible car crash celebrities, fans and media agencies expressed their feelings on social media channels like Facebook, Twitter or Instagram.
Three posts became Top Posts due to the amount of comments, likes and shares they generated.
Obviously, nowadays a “like” underneath a sad post doesn’t mean “i like it” it also means “i share your feelings”. Sometimes the page itself recommends a behavior like this as seen in the Top Posts as well:
How to share condolences on Facebook
But what happens if a friend or colleague looses a beloved one? Is it appropriate to share condolences on Facebook?
What you have to know:
- Rule No. 1: On social media sites you should only offer your condolences if the person has acknowledged the situation, or how he or she is feeling. You should never be the one who announces to the world that the person has just experienced a loss.
- Rule No. 2: If the person knows you’re on Facebook a lot and you and the person communicating a lot on Facebook you should react somehow. Either you simply join the masses of other people who posted “I am sorry for your loss”. But if you are closer with the person that is not enough. At least a private message, an email or a text is appropriate to show sympathy.
- Rule No. 3: When someone posts on Facebook that they have lost of a loved one, you should never delve into more detail than what has been already provided by the person posting.
- Rule No. 4: If you decide to use Facebook, simply express condolences or share a memory. Do not discuss circumstances of the death.
- Rule No. 5: Keep your religious beliefs to yourself unless you are sure that the person you are trying to comfort shares them. What’s always okay: say that you will keep the family in your prayers.
And here are the sad and happy, funny and interesting Top Posts of last week.Calculated by Likes, Comments and Shares per fan by Fanpage Karma.
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