The amount of words you use to describe your Facebook posts is more important than you might think at first. Depending on the content you will want to introduce the topic with a couple words or a few sentences. What should you look out for? Here are a few examples to help you figure out whether or not you have been putting too much effort into introductions.
1. You understand what I mean (no description)
Only a few posts can be successful without even a single word to describe them. Most are pictures that transport messages. It’s important to accept that theres a difference between a status update and a picture. Images generally are more successful so if you have the option to publish a statement in image form then you should do it.
Strong messages in particular can be successful without any introduction. Another example are pictures of landscapes. For this sort of content the description will play a more minor role.
2. You need bait to catch fans (up to 15 words)
The second group mostly consists of videos. You will want to explain what your fans are about to see, but not spoiler too much of it or the incentive to click the clip immediately vanishes. Animals Australia did a pretty good job here. They only gave a basic description, telling you that the content of the clip was awesome. That’s something that could be said about virtually anything, right?
And that’s the point. Especially when it comes to videos you want to be careful about how much you give away. Let them know what sort of emotion they are about to feel and nothing else.
Cat content often is part of this group as well. Since it’s generally hard to describe a cute picture, most pages tend to phish for reactions. Specifically asking your audience “how many likes” this cute puppy can gather doesn’t do anything else but ramp up the amount of feedback you receive. It’s a short and simple question. People don’t need to think about it, but immediately know what’s expected of them.
3. Listen here! (up to 40 words)
A news article often requires a brief introduction. And that’s exactly what most pages do. If they have something to say, they usually do so in a couple sentences. Whether it’s an analysis, a news articles or a political statement. You will always want to introduce these sort of topic properly. It’s is required to catch the fans interest.
A picture doesn’t require description because you can see what it’s about. A video needs to be introduced briefly, but the time a user needs to dedicate is rather small compared to a fleshed out article. If you want it to be successful you should always put a little more effort into a proper introduction. Especially when all the article does is transport emotion.
4. I am required to type that much (>40 words)
Not many posts require an introduction of more than 40 words. Lotteries however are part of that group. Most successful lotteries explain everything in detail. And that’s the right way to do it. So if you plan on hosting some giveaways you should make sure to properly describe them. Telling your fans too little about what they can win or what they have to do to participate usually has a negative impact on a lotteries success.
Properly introducing your content is an important part when you want to be successful. Our weekly top posts are a good example of how to do it right.Calculated by Likes, Comments and Shares per fan by Fanpage Karma.
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Article Header unchanged, from American Kennel Club.