Yesterday, Facebook announced new ways for advertisers to run online video and TV ads on Facebook Watch. Facebook Watch is a platform that offers the videos of Facebook Pages as well as Facebook original shows. On average, around 75 million people spend more than 20 minutes a day on Facebook Watch. A big audience for advertisers.
New Options through Showcase
Advertisers have the following new options:
- In-Stream Reserve: Advertisers can reach viewers selected video publishers and creators. These placements are purchased in advance at a fixed cost.
- Target audiences using In-Stream Reserve categories: categories include sports, fashion/beauty and entertainment (soon also food and news)
- Sponsoring: Advertisers may become the exclusive sponsor of a program to place their ads on specific shows.
Benefits of Showcase
Showcase helps advertisers reach young people. 43% of the Americans who viewed In-Stream Reserve content on Facebook in the past three months were between 18 and 34 years old. Among television viewers, it was only 28%.
All in all, Showcase campaigns for video ads follow the same procedures as buying premium video and TV ads. Advertisers can reserve inventory in advance at a fixed price, guaranteed against Nielsen demographics and delivered by Facebook.