Yesterday, Facebook announced new ways for advertisers to run online video and TV ads on Facebook Watch. Facebook Watch is a platform that offers the videos of Facebook Pages as well as Facebook original shows. On average, around 75 million people spend more than 20 minutes a day on Facebook Watch. A big audience for advertisers.
The new Facebook Showcase is a preprocessing program for advertisers, that is, those who buy ads in advance at fixed prices. These advertisements are played out to Nielsen verified audiences.
New Options through Showcase
Advertisers have the following new options:
- In-Stream Reserve: Advertisers can reach viewers selected video publishers and creators. These placements are purchased in advance at a fixed cost.
- Target audiences using In-Stream Reserve categories: categories include sports, fashion/beauty and entertainment (soon also food and news)
- Sponsoring: Advertisers may become the exclusive sponsor of a program to place their ads on specific shows.
Benefits of Showcase
Showcase helps advertisers reach young people. 43% of the Americans who viewed In-Stream Reserve content on Facebook in the past three months were between 18 and 34 years old. Among television viewers, it was only 28%.
All in all, Showcase campaigns for video ads follow the same procedures as buying premium video and TV ads. Advertisers can reserve inventory in advance at a fixed price, guaranteed against Nielsen demographics and delivered by Facebook.