Taking Advantage of International Women's Day –Top Posts Week 10

12/03/2019

Public holidays are great occasions to promote a brand on social media. Many American brands used International Women’s Day last Friday for their marketing. We picked a few different approaches out of this week’s top posts ranking.

The most successful one (in terms of interactions) was published on the official Facebook Page and it is pretty simple. A question on an undefinable graphic design. It got a ton of reactions anyway. Almost 100,000 users left a comment with their female role model. All in all the post got 372,000 interactions.

3/8/19

14:00

Facebook

We’re all stronger when we support one another. On International Women’s Day, we’re celebrating those who empower women.

The insurance company AIG took a different turn on the subject. A picture shows the five women who are the leaders of their legal department. The post got 76,000 interactions. Interestigly, AIG published the post four days ahead of the holiday. Maybe they were so proud they couldn’t wait. They also used the hashtags #InternationalWomensDay, #WomensHistoryMonth, and #WomenInLaw to further distribute the message.

3/4/19

17:46

AIG

We have one of the most experienced legal departments in the business. And we are proud that the team is led by a group of accomplished women. #InternationalWomensDay #WomensHistoryMonth #WomenInLaw

Bob’s Burgers created their own version of an iconic American symbol of women power. It shows Linda, the mother of the family, showing her biceps. The users valued the effort with 37,000 interactions.

3/8/19

19:31

Bob’s Burgers

Let’s hear for all the powerful women out there, allllriiiight! Happy International Women’s Day.

Budweiser went out of its way for this one. The beer brand rummaged old ads from the archive, which in today’s perception depict a controversial image of women and had them renewed by three artists. The new versions promote an emancipated image of women. Budweiser posted a gallery of the three new ads each opposed to their older version. It got 5,500 interactions.

3/8/19

15:00

Budweiser (US)

This year, in honor of #InternationalWomensDay, we are reimagining our ads of the past to better portray balance and empowerment. Budweiser is proud to partner with SeeHer, an organization devoted to the accurate portrayal of women in media and advertising. Check out our full-page print ad in The New York Times , Los Angeles Times & Chicago Tribune

The company used another trick to increase reach. They mentioned several other Facebook Pages of their cooperation partners and the newspapers that published their new ads in the caption.

Holidays offer great opportunities to reach many users. It’s a bit like football fans, they are already in a party mood, you just have to start cheering and they will join you. Of course that does not mean that you have to comment on every holiday or, like Budweiser, rectify your whole past. But if you can think of something funny or beautiful, why not?

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