Public holidays are great occasions to promote a brand on social media. Many American brands used International Women’s Day last Friday for their marketing. We picked a few different approaches out of this week’s top posts ranking.
The most successful one (in terms of interactions) was published on the official Facebook Page and it is pretty simple. A question on an undefinable graphic design. It got a ton of reactions anyway. Almost 100,000 users left a comment with their female role model. All in all the post got 372,000 interactions.
The insurance company AIG took a different turn on the subject. A picture shows the five women who are the leaders of their legal department. The post got 76,000 interactions.
Bob’s Burgers created their own version of an iconic American symbol of women power. It shows Linda, the mother of the family, showing her biceps. The users valued the effort with 37,000 interactions.
Budweiser went out of its way for this one. The beer brand rummaged old ads from the archive, which in today’s perception depict a controversial image of women and had them renewed by three artists. The new versions promote an emancipated image of women. Budweiser posted a gallery of the three new ads each opposed to their older version. It got 5,500 interactions.
The company used another trick to increase reach. They mentioned several other Facebook Pages of their cooperation partners and the newspapers that published their new ads in the caption.
Holidays offer great opportunities to reach many users. It’s a bit like football fans, they are already in a party mood, you just have to start cheering and they will join you. Of
Find the Top Posts on your Topics
Want to find out what the top posts on Facebook and Instagram are about your topics and your industry? With Fanpage Karma Discovery you can easily and quickly create your own rankings.
Top Posts of US Brands
All top posts of the tenth calendar week with all key figures can be found here.